The organizers of the Women's March today unveiled their next major event—a "general strike" for women. Though the Instagram announcement (opens in new tab) is vague, the title "A Day Without A Woman" makes it clear that this is a unique kind of strike, representing not employees of a company or members of a union, but an entire gender.
"The will of the people will stand," reads the caption. And though information is thin on the ground, the groundswell of support that has already emerged speaks volumes—four hours after it was posted on Monday, the Instagram post already had close to 20,000 likes.
This is the latest of many strikes to arise in the wake of Donald Trump's inauguration, and his administration's botched rollout of its controversial immigration ban. On Inauguration Day, more than 7,000 women participated in a strike (opens in new tab), organized by the feminist group National Women's Liberation. Another organization is calling for a national general strike (opens in new tab) on February 17, in defense of the constitution and in protest of Trump's policies.
"This is what I'm talking about. Hit 'em in the wallet," wrote comedian Corinne Fisher on Twitter (opens in new tab), echoing the sentiment of the #GrabYourWallet boycott campaign which scored a major victory last week. After months of boycotts from consumers, Nordstrom dropped Ivanka Trump's clothing line (opens in new tab) from its stores, with Neiman Marcus swiftly following suit. Protest works.
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