Rock The Vote is getting ready for November's midterm elections with a major reboot. The youth-voter engagement group announced its huge goal today of registering 1.5 million voters in the coming months, including 400,000 under the age of 30.
For nearly 25 years the non-profit organization has aimed to build the political power of young people. In order to target millenials, Rock the Vote is rolling out a new mobile friendly website and has announced a new leadership team for 2014, including incoming President Ashley Spillane, Chief of Staff and General Counsel Liz Howard, Strategic Partnerships Director Dominic Lowell, Digital Director Alma Chapa, and Spokesperson (and Marie Claire editor) Audrey Gelman.
"We could not be more excited about kicking off our efforts to organize the largest youth voter registration and mobilization effort in the country in 2014," Spillane said in a statement. "With 12,000 Americans turning 18 each day, we cannot afford to have young people sit out the political process when so much is at stake for their future."
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