Outside of climbing the music charts, hanging out with best friend Cara Delevingne, and walking the runways of DKNY, singer-songwriter Rita Ora will be keeping herself even busier with her new beauty collaboration with Rimmel.
Friedemann Schmid, VP of Global Marketing at Rimmel, explained, Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products.
Set to release in February 2014, the Rita Ora edge and glam will be made available through a "must have" color collection of the trendiest lip and nail shades of the season. A gorgeous shot of the singer wearing a dark red pout is the only hint of the finished products to come.
Ora told Marie Claire UK, I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand. I am absolutely obsessed with makeup and being adventurous with colors so when I was given the chance to make my own collection with Rimmel, it was like a dream come true.