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Please get your credit card ready, because Kylie Jenner has not only dyed her hair pink, but used an affordable product to do it. Which means for once in my life (and maybe yours, too), I can finally afford an aspect of a celebrity's beauty routine.
Already this summer, Kylie’s made a few major beauty changes, like chopping her long waves into a short, flipped-under blonde bob, before wearing a butt-length ponytail that cost $8,000 alone, and, most shockingly, dissolving all of her lip filler. What a wild, wild ride it’s been. And now, the 21-year-old has turned her blonde hair a bright shade of bubblegum pink.
The New Hue
Celeb hairstylist Chris Appleton posted a photo of Kylie’s new hair to his Instagram today with the caption, “Think pink 💖 LOVE this pink we did on @kyliejenner.” In the photo, Kylie is sitting in a white dress, hugging her knee, as one does, with cotton-candy hair. Appleton went on to describe exactly how he dyed her hair, writing, “To get the look, I was super gentle on the hair and used @limecrimemakeup Unicorn Hair Tint in Kawaii (opens in new tab) and Bunny (opens in new tab) and used Lime Crime’s Dilute Hair Mixer (opens in new tab) to make a super soft frosted pink.”
A post shared by Chris Appleton (@chrisappleton1) (opens in new tab)
A photo posted by on
Simple enough, right? And, the most wonderful part: Each of these products is only $16. Yes, that's a very affordable, shocking, surprising price. (So, okay, technically, he used $48 worth of products to dye Kylie’s hair, but still—that’s insanely cheap, considering even a low-end salon dye job would cost at least $70.)
Of course, Kylie’s new color is only temporary, since all of Lime Crime’s products are vegan and semi-permanent, meaning it’ll gradually wash out in a month or so. So that only gives the new mom a cool 4-6 weeks to take a billion pink-haired selfies.
Still—not too shabby for an affordable product, right? If you want to get the look at home, be warned that these products don’t contain any bleach or peroxide, so you can only get Kylie’s light wash of pink if you already have blonde hair. But if you’re still feeling the urge to go pink, may I suggest making a salon appointment ASAP? I may or may not be doing that right now.
A post shared by Chris Appleton (@chrisappleton1) (opens in new tab)
A photo posted by on

Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in Allure, Health, Fitness, Marie Claire, StyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.
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