It's 2019. We need to stop shaming women who refuse to succumb to stereotypical gender norms—women have every right to embrace their body hair. Gloriously, the first month of the new year has been dubbed "Januhairy," an ongoing celebration on social media encouraging women to grow out and show off their body hair. Now, women are dynamic, radiant, vibrant beings—so, naturally, Januhairy got really colorful. On Instagram, some women are dying their armpit hair in rainbow shades and calling them #UnicornPits. Girls just wanna have fun.
To give you a bit of context, People reports that one of the originators of the unicorn pit trend is YouTuber Official Rainbow Girl. Back in 2016, she uploaded a tutorial on how to dye your armpit hair a rainbow color, which racked up over 616,000 views.
The trend has resurged in 2019, and people everywhere are making the world a little brighter with their unicorn pits.
Thankfully, the beauty industry is catching on. 2018 introduced the onset of forward-thinking beauty brands like Billie, who openly share empowering imagery of women with body hair and have championed the idea of shaving off gender norms for good.
IMO, America could really use this sprinkle of color on social media because things are looking a little dark. Haters are gonna hate, but I'm so here for it.
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
-
Blake Lively Isn’t Shy About Her Appreciation for Husband Ryan Reynolds’ BicepsCan we blame her?
-
Serena Williams Shows Off Her Baby Bump While on Vacation in Italy
“Trying to figure out if the baby is in the front or back.”
-
Princess Kate is a “Perfect Performer” When in Public, Body Language Expert Says
Of Kate, the expert says “nothing is an accident.”
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
-
The 30 Best Hair Growth Shampoos of 2023, According to Experts
Rapunzel hair, coming right up.
-
The 23 Best Beauty Advent Calendars of 2023
The gift that keeps on giving—literally.
-
The 18 Best Natural Hair Products in 2023
Remember: Your curls are your crown.
-
The 9 Best Hot Rollers for the Curls of Your Dreams
This is how we roll.
-
The 12 Best Cream Eyeshadows, According to Makeup Artists
The best part? They’re so easy to apply.
