"Unicorn Armpit Hair" Is the Best Beauty Trend of 2019 So Far
You have to see these photos.
![Hair, Skin, Face, Shoulder, Beauty, Arm, Chin, Lip, Neck, Blond,](https://cdn.mos.cms.futurecdn.net/CearFNQqPWa7nJ2ELDPC4P-415-80.jpg)
It's 2019. We need to stop shaming women who refuse to succumb to stereotypical gender norms—women have every right to embrace their body hair. Gloriously, the first month of the new year has been dubbed "Januhairy," an ongoing celebration on social media encouraging women to grow out and show off their body hair. Now, women are dynamic, radiant, vibrant beings—so, naturally, Januhairy got really colorful. On Instagram, some women are dying their armpit hair in rainbow shades and calling them #UnicornPits. Girls just wanna have fun.
To give you a bit of context, People reports that one of the originators of the unicorn pit trend is YouTuber Official Rainbow Girl. Back in 2016, she uploaded a tutorial on how to dye your armpit hair a rainbow color, which racked up over 616,000 views.
The trend has resurged in 2019, and people everywhere are making the world a little brighter with their unicorn pits.
Thankfully, the beauty industry is catching on. 2018 introduced the onset of forward-thinking beauty brands like Billie, who openly share empowering imagery of women with body hair and have championed the idea of shaving off gender norms for good.
IMO, America could really use this sprinkle of color on social media because things are looking a little dark. Haters are gonna hate, but I'm so here for it.
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Maya Allen is the former Digital Beauty Editor at MarieClaire.com where she covered makeup, skincare, haircare, wellness, you name it! She has a 15-step skincare routine, owns over 200 red lipsticks, and enjoys testing the latest and greatest in beauty. On most weekends, you can find her at her happy place, which is her makeup vanity. There, she’s usually blasting her speakers while singing along to lyrics at the top of her lungs, and making sure her highlighter is on point.
-
Prince Harry Reveals Royal Family Rift Was Worsened by Tabloids
"Yeah, that’s certainly a central piece to it."
By Amy Mackelden Published
-
Here's the Most 'Wicked' Twist on Olympics Opening Ceremony Style
Cynthia Erivo and Ariana Grande heard "Paris" but not "Olympics."
By Halie LeSavage Published
-
Queen Mary of Denmark Was Hit By a Scooter While Visiting Greenland
Video of the accident was shared on TikTok.
By Amy Mackelden Published
-
This Valentino Perfume Is the Best Fragrance of 2024, According to Beauty Experts
It's a layerable, floral fragrance.
By Samantha Holender Published
-
Is Colostrum the New Collagen?
Doctors and wellness professionals have a lot to say about TikTok's supplement of the moment.
By Gabrielle Ulubay Published
-
TikTok Is Making "Unsexy" Beauty Products Seem Very Appealing
There's more to worthwhile products than pretty packaging.
By Halie LeSavage Published
-
Fendi's First Fragrances Are Designed for Fashion Obsessives
It's finally available to shop.
By Halie LeSavage Last updated
-
Why Beauty Experts Are Calling Out Youthforia's New Foundation
This isn't the way to do inclusive shades.
By Halie LeSavage Published
-
The 32 Best Hair Growth Shampoos of 2024, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay Published
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay Last updated
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay Published