These Unicorn Armpit Hair Photos Prove This Is the Best Beauty Trend of 2019

Hair, Skin, Face, Shoulder, Beauty, Arm, Chin, Lip, Neck, Blond,

(Image credit: Courtesy of Brand)

published 16 January 2019

It's 2019. We need to stop shaming women who refuse to succumb to stereotypical gender norms—women have every right to embrace their body hair. Gloriously, the first month of the new year has been dubbed "Januhairy," an ongoing celebration on social media encouraging women to grow out and show off their body hair. Now, women are dynamic, radiant, vibrant beings—so, naturally, Januhairy got really colorful. On Instagram, some women are dying their armpit hair in rainbow shades (opens in new tab) and calling them #UnicornPits. Girls just wanna have fun.

To give you a bit of context, People (opens in new tab) reports that one of the originators of the unicorn pit trend is YouTuber Official Rainbow Girl (opens in new tab). Back in 2016, she uploaded a tutorial on how to dye your armpit hair a rainbow color, which racked up over 616,000 views.

The trend has resurged in 2019, and people everywhere are making the world a little brighter with their unicorn pits.

Thankfully, the beauty industry is catching on. 2018 introduced the onset of forward-thinking beauty brands like Billie (opens in new tab), who openly share empowering imagery of women with body hair and have championed the idea of shaving off gender norms for good.

IMO, America could really use this sprinkle of color on social media because things are looking a little dark (opens in new tab). Haters are gonna hate, but I'm so here for it.

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Maya Allen is the former Digital Beauty Editor at MarieClaire.com where she covered makeup, skincare, haircare, wellness, you name it! She has a 15-step skincare routine, owns over 200 red lipsticks, and enjoys testing the latest and greatest in beauty. On most weekends, you can find her at her happy place, which is her makeup vanity. There, she’s usually blasting her speakers while singing along to lyrics at the top of her lungs, and making sure her highlighter is on point.