April’s Best Beauty Launches Will Be by My Side All Summer

I’ve tried over 50 newly released items—these 11 are the best.

Shiseido sunscreens laying on a beach bag
(Image credit: Shiseido)

April showers bring notable beauty launches, evidently. Serena Williams, tennis star turned beauty founder, announced her aptly named line, Wyn this month. It features 10 SKUs, all of which are naturally waterproof or water-resistant. Charlotte Tilbury, my favorite makeup brand of all time, also added a new lip plumper to its PillowTalk range. I made every Marie Claire team member try it.

We saw summer-friendly fragrances hit shelves, notably an Acne Studios collaboration with Frederic Malle and a new pear-scented Nette eau de parfum. Not one, but two silky new sunscreens infiltrated my routine—just in time for summer. I’d be remiss not to mention that ColorWow’s Money Mist, a deeply hydrating leave-in conditioner, came into my life per Kim Kardashian’s hairstylist, Chris Appleton. I'm so grateful the gentle mist defrizzed my hair in an instant.

These new launches just scratch the surface. Collectively, the Marie Claire team tried over 50 new products. Our 11 favorites, ahead.

shiny hair on a white background

Money Mist gave Holender's color-treated hair a healthy shine.

(Image credit: Samantha Holender)

Julia Marzovilla wearing Charlotte Tilbury makeup on a white background

Marzovilla wears Plumpgasm in shade Medium/Deep.

(Image credit: Julia Marzovilla)

halie lesavage wearing wyn mascara on a white background

LeSavage has on a full face of Wyn products, including the mascara.

(Image credit: Halie LeSavage)

Additional Editor Favorites

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.