April’s Best Beauty Launches Will Be by My Side All Summer

I’ve tried over 50 newly released items—these 11 are the best.

Shiseido sunscreens laying on a beach bag
(Image credit: Shiseido)

April showers bring notable beauty launches, evidently. Serena Williams, tennis star turned beauty founder, announced her aptly named line, Wyn this month. It features 10 SKUs, all of which are naturally waterproof or water-resistant. Charlotte Tilbury, my favorite makeup brand of all time, also added a new lip plumper to its PillowTalk range. I made every Marie Claire team member try it.

We saw summer-friendly fragrances hit shelves, notably an Acne Studios collaboration with Frederic Malle and a new pear-scented Nette eau de parfum. Not one, but two silky new sunscreens infiltrated my routine—just in time for summer. I’d be remiss not to mention that ColorWow’s Money Mist, a deeply hydrating leave-in conditioner, came into my life per Kim Kardashian’s hairstylist, Chris Appleton. I'm so grateful the gentle mist defrizzed my hair in an instant.

These new launches just scratch the surface. Collectively, the Marie Claire team tried over 50 new products. Our 11 favorites, ahead.

shiny hair on a white background

Money Mist gave Holender's color-treated hair a healthy shine.

(Image credit: Samantha Holender)

Julia Marzovilla wearing Charlotte Tilbury makeup on a white background

Marzovilla wears Plumpgasm in shade Medium/Deep.

(Image credit: Julia Marzovilla)

halie lesavage wearing wyn mascara on a white background

LeSavage has on a full face of Wyn products, including the mascara.

(Image credit: Halie LeSavage)

Additional Editor Favorites

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar, Makeup.com, Skincare.com, and Philadelphia Wedding. Follow her on Instagram @samholender.