The 23 Best August 2022 Beauty Launches, According to Marie Claire Editors

So. Many. New. Products.

collage of best august beauty launches including nuface mini+
(Image credit: Brittany Holloway-Brown/Future)

Brace yourself: August 2022 was a big month for beauty. The launches were plentiful—our “Best New Beauty Launches” list is *never* this long. And more importantly, all the new-to-market makeup, haircare, and skincare products were damn good. With every shower session, swatch, and self-care day came a new obsession—and wild results. Some Marie Claire editors found the solution to their perpetually dry skin, while others discovered a new cult-favorite bronzer perfect for an end-of-summer sun-kissed glow. As for me? I can’t stop singing the praises for Live Tinted’s new nude lipstick or playing with my shiny, new NuFace. 

Alas, that’s just the tip of the beauty iceberg. Brands reformulated cult-favorites (lookin’ at you Glow Recipe) to be better than ever, released their biggest drop of the year (shoutout Lancôme), and even entered new categories (Tory Burch’s new perfume gets five stars!). To see what our team has been loving—and shop for yourself all the while—scroll ahead. 

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.