The Biggest Fall 2023 Makeup Trends, According to the Pros

This season, it’s all about glowy skin and chocolate brown hues.

model getting makeup in september during fashion week
(Image credit: Getty Images)

As a standard, the start of Fall signals moodier hues, fuller coverage, and a more dramatized aesthetic in the makeup realm. That being said, the seasonal shift from the low-maintenance, barely-noticeable product applications of summer to statement-making face beats has been left by the wayside in recent years. There’s undeniably a reason that clean, fresh skin and subtle enhancements have staying power—they’re a new era of classics that appear to be defining this decade’s beauty aesthetic. That said, the Fall 2023 makeup trends are ushering in a bit of excitement. 

“I believe after no makeup for close to two years, we’re ready to party and play with all kinds of makeup trends and bring back some of the favorite trends that go and keep coming back,” says Jasmine Ferreira, Lancôme’s National Director of Makeup. 

The ‘90s have replaced the early aughts as our era of inspiration—the beauty looks at this season’s fashion shows at New York Fashion Week proved that brown lips and eyes are having a moment yet again. An appreciation for the cat eye persists, while the collective has declared pink to be the color of the season. The most popular trend, however, and my personal favorite, is the newfound fondness for juxtaposition. Increasingly, artists are pairing rough-around-the-edges eyes with sweet skin or a dark, bold, vampy lip with delicate blush.

To get the complete lowdown on what to expect from Fall 2023 makeup trends, read ahead. Top makeup artists are breaking down exactly what to expect for the next few months—and giving tips on how to recreate the looks—ahead. 

Balletcore Beauty

If New York Fashion Week is any indication, balletcore is shaping up to be the trend of the year—and it’s kicking into full force this Fall. With bows and shimmer at Christian Siriano, pink washes of ethereal color at LoveShackFancy, and swan-inspired feminine looks gracing the runway at Alice and Olivia, it’s impossible to deny that girlish charm has infiltrated the beauty scene. 

“Balletcore features frosty iridescence on the eyes, softly sculpted skin, and pink tones on the cheeks and lips,” explains Sofia Tilbury, the global makeup artist for Charlotte Tilbury. The key to a whimsical look, according to Tilbury, is using “the same shade to create color harmony.” Her go-to product is the NEW! Airbrush Flawless Lip Blur, which she brushes along the lips and cheeks before gently patting it in.  

The Vampy Lip

The goth aesthetic of angsty teen years is inching into the makeup realm—particularly in the lipstick department. Vampy, pigmented shades like berry, wine, burgundy, and even black are the new “it” colors. “The idea is to add a lot of definition with lip liner,” says Ferriera, who notes that you should pair your lipstick of choice with a liner that’s approximately two to three shades deeper. “For savvy makeup users, opt for an eye pencil in a coffee shade as lip liner and blend in with lip shade,” she adds. 

If you're looking for a less vampy, albeit still fierce look, go for a true blue-red. "A bright, glossy red that makes you feel super powerful it almost unlocks a different persona," says Reneau. 

High Gloss

The beauty industry loves a -core. While you’re bound to see claims about “mermaidcore” left, right, and sideways, we’re here to remind you what the buzzword is really all about: "Gloss is boss," says Too Faced Global Makeup Artist Elyse Reneau. "From dripping mirror-shine lips to humid, ultra-hydrated skin, it's a glowy girl's time to shine." 

“The mermaidcore aesthetic is all about glass-like, radiant skin that looks fresh and hydrated,” Tilbury adds. To get the look, the pro makeup artist recommends using Charlotte’s NEW! Magic Hydrator Mist, NEW! Magic Water Cream, and the Hollywood Flawless Filter, which are “perfect.” I’ve personally been using the combo day-in and day-out and can confirm my skin has never looked dewier or more supple. 

Back to Browns

The ‘90s are no doubt having a resurgence on the beauty scene—both with hair (it’s all about loose, messy bends) and makeup. For the latter, that means brown tones are having a comeback. “We’re seeing monochromatic brown and nude looks all over the runways and even at the VMAs recently " says Ferreira. “To recreate the look, keep your overall look monochromatic brown. For eyes, layer various shades of brown shadows on the lids but also wrap under lower lash line.” 

You’ll want to use a warm bronzer to warm up your complexion, to skip the bright blush, and opt for a brownish lip. “Find a nude-brown lip that is most flattering on your skin tone, be it a matte, cream, or gloss but definitely add a brown lip liner.” 

Soft Grunge

Perhaps one of my favorite fall makeup trends is the marriage of a soft, feminine aesthetics with edgy accents. “To recreate this look you need to combine glamorous with an edgy sultry aesthetic,” says Ferriera. Skin stays glowy and skin-like; a healthy glow is top of mind, and contour falls by the wayside. In fact, even glossy pink accents have a home in this complexion. As a contrast, eyes get a smoky, smudgy twist—almost as if you’ve slept in last night’s makeup. “Nothing is too polished or perfect,” Ferriera adds. 

Monochromatic Makeup

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Despite summer being said and done, the easy, low-maintenance aesthetic that accompanies the season is persisting through fall. Monochromatic face beats that use one, multipurpose product across the eyes, lips, and cheeks are proving to have staying power this season. The key is to find a hydrating formula that melts into different areas of the face, but still has sufficient pigment to last throughout the day. It’s a game of trial and error, but below you’ll find some of my favorites. 

Meet the Experts

Sofia Tilbury

Growing up, Sofia lived between Ibiza and London. Her exposure to the bohemian, carefree lifestyle of Ibiza had significant impact on her desire to become an artist. Aged 18, after completing a course in Art and Design in London, Sofia began training as a makeup artist, taught by the world’s number 1 makeup artist – her aunt, Charlotte. After the incredibly successful Charlotte Tilbury Beauty brand launch, Sofia took on the role of Lead Artist at the Charlotte Tilbury Beauty counter in Selfridge’s, London. Two years later, she began assisting Charlotte with her work as a makeup artist, from fashion shows, including Temperley London, Tom Ford, Donna Karan, Versus Versace and Victoria’s Secret, to the world’s most glamourous red carpet events such as The Golden Globes, The Oscars, The Met Gala, The British Fashion Awards, BAFTAs, The BRIT Awards and Cannes Film Festival. At London Fashion Week, September 2019, Sofia was the lead makeup artist for her first three Fashion Week shows, Agent Provocateur, Temperley London and Olivia Rubin, leading the makeup direction and creating incredible, beautiful runway looks. Sofia has also led the makeup direction for beauty editorial (Vogue Netherlands) and cover shoots (Cosmopolitan Middle East). Sofia has worked with VIP clients all over the world, including Sienna Miller, Irina Shayk, Shanina Shaik, Minnie Driver, Karolina Kurkova, Olivia Palermo, Lorena Rae, Gizele Olivera, Suki Waterhouse, Kat Graham, Candice Swanepoel, Romee Strijd, Danielle Herrington, Maya Henry, Violetta Komyshan, Adele Exarchopoulos and many more.

Jasmine Ferreira

Jasmine has worked at Lancome for over ten years, and is now the brand's National Director of Makeup. 

Elyse Reneau

Elyse Reneau is an accomplished makeup artist with more than 20 years of experience in the industry. Her artistry has been showcased on stars from the hit shows SNL, Orange is the New Black, The Big Bang Theory, The Walking Dead, E! Network’s Fashion Police, and The Bachelorette. Her passion in life is empowering people through makeup and inspiring confidence. Her tips and tricks have been featured in Allure, Glamour, The New York Times, The Zoe Report, Bustle, Birdie, and more.

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.