Whenever Dame Pat McGrath is the lead makeup artist for a runway show, I pay attention. The makeup-artist-turned-brand-founder rarely, if ever, sends models down the catwalk with a minimal look. She turns out artwork.
McGrath's most recent creation is no exception. For the Louis Vuitton’s Cruise 2025 show in Barcelona, Spain, yesterday, McGrath ideated an intensely graphic negative space lip liner look emphasizing a man-made cupid’s bow.
A stark contrast to the over-lining or bare-lipped looks from the Spring/Summer circuit, the Louis Vuitton show played into negative space on the lips by using angular lines and deep hues. Lips of all shapes and sizes were redrawn to create a V-shape in the center of the upper lip.
The sharp design was a fusion of Spanish tradition and an edgy aesthetic. This concept was effortlessly brought to life with the help of McGrath’s latest creation for her namesake brand: the Dramatique Mega Lip Pencil, which is available in 12 shades and set to launch on May 31.
“Dramatique is all about inspiring people to get creative with their makeup,” the makeup artist said in a press release shared with Marie Claire. “Today, at Louis Vuitton, we were able to showcase the artistry you can achieve with this product, which combines the opulent pigmentation of lipstick and the versatility and convenience of a pencil.”
Putting Dramatique into action has been a long time coming. The lip liner has been in development for years—and has been secretly tested on celebrities for the past month. McGrath secretly debuted the product at the Met Gala, using it on both Naomi Campbell and Tyla.
Emphasizing artistry is a skill set Dame Pat McGrath demonstrates time and again. Case in point: the Maison Margiela Spring/Summer 2024 collection, which received critical acclaim for impeccable beauty artistry. McGrath created porcelain, glass-like skin on the models for the fashion show using a series of peel-off face masks and illuminators.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
It was my favorite runway look to date—but today’s Louis Vuitton lip liner is a close second.
Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.
-
Joe Alwyn Publicly Discusses His Breakup With Taylor Swift for the Very First Time
The pair called it quits a year ago in 2023.
By Danielle Campoamor Published
-
Prince William Posts Touching Childhood Photo With His "Pa" King Charles For Father's Day
It's clear from the meaningful throwback photo that the Prince of Wales' love for soccer started early.
By Danielle Campoamor Published
-
Kendall Jenner Starts Her Own Summer Swimwear Trend in a Tiny String Bikini and Beach-Worthy Wrap
The model and reality television star is rejecting the tankini comeback and choosing her own sunbathing look.
By Danielle Campoamor Published
-
Skincare Secrets from Around the World
Achieve pore perfection with these trade secrets from tob facialists from around the world.
By Lizzie Dunlap Published
-
Arch de Triomphe: Eyebrow Therapy
Plauged by a tweezer-happy bad habit, Ashley Ross aims for the brows of her dreams.
By Ashley Ross Published
-
"Unplugged" 'Dos on Chloë Sevigny's Runway
Hair guru Thomas Dunkin, Sebastian Professional Stylist Design Team's lead stylist creates '80s-inpsired, "unplugged" 'dos for Chloë Sevigny first runway show.
By Kory Kennedy Published
-
Mixing Things Up With Mixed Chicks Trial & Travel Trio
Mixed Chicks makes your next trip easy with the Trial & Travel Trio.
By Joy Hernon Published
-
4 Steps to Easy, DIY Nail Art
If you're sick of wearing plain ol' nail lacquer, try layering it on. It's the easiest way to create decorative nails, and a thrifty way to embrace the animal print trend — no art school diploma required.
By Marie Claire Published
-
5 Quick Beauty Fixes (Using Products You Already Own!)
Shampoo as makeup remover? Toothpaste as zit cream? If you're in a pinch, here's a list of home remedies you can use as a temporary substitute.
By Mar Miranda Published
-
Get the Look: Model Makeup
After a 10-year hiatus, Francois Nars marked his return to the fashion runway in a larger-than-life way by leading the makeup direction for Marc Jacobs autumn/winter 2009 show. MarieClaire.com has the scoop.
By Marie Claire Published
-
Get the Look: Runway-worthy Hair
Get the Look: Runway-worthy Hair
By Marie Claire Published