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Hailey Bieber's Beauty Routine Is Surprisingly Simple

The clean beauty ambassador keeps it really real.

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When Hailey Bieber's not working, she's most comfortable in sweats with a makeup-free face. She simply doesn't have the patience to get ready every day. The 23-year-old model has a lot going on, so she keeps her makeup routine under five products and her skincare routine even shorter. Her carefree approach to beauty and pared-down regimen have made her a beauty icon and earned her status as a bareMinerals clean beauty ambassador. Below, she shares advice on keeping a healthy state of mind, the reason she prefers gloss over lipstick on date night, and the scary-sounding beauty treatment she's obsessed with.

She's Not Much of a "Makeup Girl"

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"I align with healthy, clean, minimalistic beauty. There are some girls that are so good at makeup, like my friend Kylie [Jenner]. She's very passionate about makeup and so good at it, which is why people really believe in her products—I would let her do my makeup for an event. I’m nowhere near as good as she is with makeup, which is why I love bareMinerals products—for its natural and effortless approach to beauty."

She Loves a Five-Minute Face

"The products I use for my five-minute-face are the Complexion Rescue Hydrating Foundation stick ($32)—just in the places I need it; I use it more like a concealer. I finish off with a little bit of blush, eyebrow gel, mascara, and the Mineralist Hydra-Smoothing Lipstick ($20) in whatever shade I’m feeling that day. Sometimes, I'll wear this lipstick and nothing else on my face. It kind of just depends on my mood."

She Keeps Kiss-Proof Lip Gloss in Her Bag at All Times

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"On date night with Justin I always go for a more natural look. It always gets kind of tricky with lipstick because if I want to kiss him, it’s annoying. And I’m a big kisser, so I like to wear a little gloss for that. My go-to are the bareMinerals Gen Nude Buttercream Lip Glosses ($19). They smell great, feel great, and look great—I have one in every one of my purses, to be honest."

She's Her Chill Self Even When Cameras Are Around

"I’ve always been really comfortable about not wearing makeup in public. It gets harder when there’s people taking your photo every day—it makes me feel a little more self-conscious and question if I should have thrown on a little mascara. But 90 percent of the time, if you see a paparazzi photo of me with sunglasses, it’s probably because I’m not wearing makeup and I’m just trying to chill. I don’t have the patience to get ready every day. So, contrary to popular belief, most of the time I’m not wearing makeup."

She Has a Three- (Sometimes Four-) Step Skincare Routine

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"My skincare is usually very simple. I stick to the bareMinerals Pureness Gel Cleanser ($22) because it has coconut oil in it and I love how it makes my skin glow. Then I use the SkinLongevity Vital Power Infusion Serum ($38)—I love using this on the plane when my skin is dry. My last step is the SkinLongevity Vital Power Infusion Moisturizer ($38), which is really hydrating. There’s nothing too expensive. I might do a mask at night when I’m just at home chilling, like the bareMinerals ClayMates Face Mask Duo ($35), which is a 2-in-1 for pure and dewy skin. I like the duality of how one mask can give you both benefits."

She's Not Afraid to Try Scary-Sounding Beauty Treatments

"I love to experiment and try new things. I've done facial cupping, acupuncture, microcurrent facials, and more. A treatment I do every couple of months is PRP [platelet rich plasma, a.k.a. a vampire facial]. They’ll take my blood and use the plasma then roll it into my skin. I leave the plasma on my skin for a day and then wash it off the next day. It gives me the most amazing, smooth glow. I’m going to continue to do this forever—it's my preferred anti-aging method."

She's Debating Dyeing Hair Pink Again

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"I almost dyed my hair pink the other day. I’m debating if I’m going to... I actually might this week, I don’t know. I think I’m going to do it and then I don't do it last minute. It’s really hard to upkeep pink hair. You have to keep dyeing it over and over again, and putting color on your hair all the time is a lot. When I’m willing to keep up with it, I will. For hair products, I use a lot of Jen Atkins’ Line, Ouai. I swear by her dry shampoo—if you walked into my bathroom, a majority of my hair products are from her. I also love a lot of Unite Haircare products."

Her Background as a Ballerina Changed the Way She Views Her Body

"Growing up dancing ballet helped me be more aware of how important it is to take care of your body—and I mean everything in terms of stretching, going to the gym and getting stronger. I regularly visit a physical therapist and get massages to take care of my muscles. It’s the glue that holds us together. My husband is very conscious of it, too, because he is a performer, which requires him to dance, jump around, and exert lots of energy, which is hard on his body. We connect a lot when it comes to our health and wellness routines. He helps me take care of my body and vice versa—we've shared the same chiropractor and wellness experts for years"

She Shares a Self-Care Ritual With Justin That's Completely Free

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"He’s taught me a lot about deep breathing because he has to be conscious of that for his voice. Our lives get so busy that we forget how important our breath is and the practice of intentional breathing."


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