Nail Polish Debut at Chanel Cruise 2011

We're obsessing over the new baby blue shade seen backstage at Chanel Cruise.

Ever since Chanel debuted a certain color called Vamp (er, you may have heard of it), they've established a reputation for creating the It nail polish. From Black Satin to the more recent Jade, the tiny, covetable bottles of lacquer consistently sell out, and while they don't come cheap at $25, they're more accessible than say, your average It bag. That's why we're obsessing over this yet-unnamed pale blue shade spotted backstage at the Cruise show in St. Tropez yesterday. Burning questions: Why is it soooo pretty? What will it be called? More importantly, when can we get our hands (and nails) on it?

Erin Flaherty is a beauty journalist and consultant who has contributed to numerous publications including the Wall Street Journal and Domino, among many others. She is a board member of the Women's Global Empowerment Fund and especially passionate about worldwide beauty anthropology and women's issues. She lives in Woodstock, NY with her husband and dog.