Red Is Fall 2023's Biggest Color Trend

It's surprisingly wearable.

Red Color Trend 2023
(Image credit: Future)

Not long ago, I was sitting on my couch, scrolling through images of fuschia dresses, neon pink handbags, and baby pink heels in search of the perfect, trendy investment buy. I am a person who wears black year-round, so hot pink was a massive change for me—and not one that I clung to after seeing the Barbie movie for a third time this summer. However, the incoming fall season—because yes, it’s almost fall despite the sub-tropical weather outside—has presented me with a new trendy color to try: Red. 

I had tried to avoid the onset of what the rest of the internet was calling “Tomato Girl Fall.” Born and bred Italian as I am, dressing like my favorite fruit was not something I intended to do. At least, not until I looked back on the dozens or so collections from the Fall/Winter 2023 season and realized that red was, in fact, everywhere. Some designers, like Ferragamo, included red in several different forms within their respective collections. Other brands like Tibi only used it sparingly in the form of a bright cardigan or a pointed-toe ballet flat

Either way, I'm convinced that red is going to be my color for this season and the year ahead. Spoiler alert: The shade also popped up on some of the Spring/Summer 2024 runways, so it’s safe to assume that it will be around for a little while longer.


(Image credit: Ferragamo)

Stella McCartney

(Image credit: Stella McCartney)

“I think red is trending as a fall-appropriate version of Barbiecore pink as people are looking to continue experiencing feelings of dominance, power, and enthusiasm in their wardrobe,” says Shakaila Forbes-Bell, a Fashion Psychologist and author of the book Big Dress Energy: How Fashion Psychology Can Transform Your Wardrobe and Your Confidence. “Historically, pink was often viewed as a watered-down version of red, so this tracks.”

Red is a “long wavelength color,” she continues. “When exposed to long wavelength colors like red, sympathetic neurons in our autonomic nervous system (ANS) become activated.” This means that activity is increased in the parts of our body that are affected by the ANS, like our liver, stomach, heart, or lungs. This, in turn, impacts our behavior, making us more “alert or reactive.” Forbes-Bell points to studies that have shown that “people are more aroused when their partner wears red makeup or clothing in romantic settings. Athletes have also been found to be more aggressive when wearing red uniforms.” So if you feel powerful wearing red, there could be a scientific reason for that.

Caroline Maguire, the Fashion Director at Shopbop, echoes this sentiment. “ To me, it’s a color that symbolizes luck and good fortune,” she says. “It has great energy and chi, which I think is a positive thing and perfect for the Fall 2023 season.” Maguire points to brands like SEA, Proenza Schouler, 3.1 Phillip Lim, and STAUD as brands that have mastered the trend for everyday wear.

“Red can be so versatile,” she says. “It pairs nicely with neutrals like khaki, olive, stone, or even ivory, but you can also be bold and pair red with other bright hues like hot pink—I LOVE pairing reds with any shade of pink.” This just goes to say that maybe you shouldn’t do away with your Barbie-themed pink pieces just yet. 

The inclusion of one new red piece into an otherwise neutral look is also a super simple way to update your collection for the new season. You’re not required to wear the hue from head to toe to look trendy. Sometimes, a single accessory like a pair of flaming hot-hued cashmere socks or a dainty hair bow can instantly transform your look.

No matter how you choose to wear red for fall, I’ve rounded up a few ideas to get you started. Below, You can shop red in every category, including a few fall dresses that come in the hue to a pair of dainty Mary Janes—one of Fall 2023’s biggest shoe trends—that channel Dorothy’s ruby slippers from The Wizard of Oz. Keep scrolling to see all the best picks

Best Red Tops

Best Red Bottoms

Best Red Dresses

Best Red Jackets

Best Red Bags

Best Red Shoes

Best Red Accessories

Best Red Beauty Products

Meet the Experts

Shakaila Forbes-Bell
Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, speaker, podcaster, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. Throughout her career, she has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Stitch Fix, and is the current in-house fashion psychologist for Afterpay. She has lent her expert insights to This Morning (ITV), Lorraine (ITV), ‘‘How Do They Do It’ (Channel 5), Breakfast Television in Canada and NBCLx in the USA. She has by-lines in Mr Porter, Marie Claire and i-D, has been profiled in Sunday Times Style, Business Insider and Forbes and has been featured in numerous global publications such as Business of Fashion, Harper’s Bazaar, Vogue Business and more.

Caroline Maguire
Caroline Maguire

As Shopbop Fashion Director, Caroline Maguire brings her signature style, keen eye, and over 15 years of industry experience to the role. Since joining the organization in April 2016, Caroline has partnered closely with creative, buying, PR, and marketing team members to determine fashion direction across the company. She also serves as Shopbop’s primary brand ambassador in press interviews and media appearances, and delivers key style takeaways to the customer in creative onsite editorials.

Julia Marzovilla
Fashion E-Commerce Editor

Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she reviews the latest launches from fashion and beauty brands, finds the best on-sale items around the internet, and interviews experts to find the best products in any category to share with her readers. She also creates shopping guides that span every vertical on the site as an expert in everything from the best laptop bags to the best laser hair removal devices.

In her near decade of experience, Julia has both written for several top outlets in the E-Commerce space and worked at major fashion labels. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and worked as the Trending Fashion and News Writer STYLECASTER. You can find her across the internet at @JuliaMarzovilla. In real life, you can find her creating shopping guides for her friends, cooking or baking in her too-small kitchen, or buying tickets for the next time Harry Styles is in town.

Julia has a Bachelor’s degree in English with a minor in Journalism from Loyola Marymount University in Los Angeles, California. She lives in New York City, her hometown.