Olive Young Is Finally Stateside—These 12 K-Beauty Products Are Already in My Cart

It's more affordable than ever to shop at the Korean retailer.

collage of Brooke Knappenberger selfie with bottles of Round Lab 1025 Dokdo Cleansing Oi and Dr. Althea147 Barrier Cream on blue bubble texture background
(Image credit: Getty Images/Courtesy)

Korean beauty fans: I have news for you: Olive Young has officially arrived in the States. Alongside the opening of its first American brick-and-mortar store in Pasadena, California, the K-beauty retailer launched a dedicated U.S. e-commerce platform.

What does this mean for you? You can kiss tariff fees goodbye. Now that products are sourced and shipped domestically, shoppers no longer have to pay the additional fee. Plus: free shipping with orders over $35. The news of more affordable K-beauty products was the only excuse I needed to do a little shopping spree of my own at Olive Young.

It's not a stretch to say that Korean skincare brands like Biodance, Dr. Jart+, and Medicube changed my skincare routine. My skin is glowier than ever after incorporating Korean serums, sheet masks, and sunscreens. I may still be on the path to achieving glass skin, but now that Olive Young is in the U.S., it's easier and more affordable.

If you're wondering what's worth picking up from the site, or looking to upgrade your skincare routine, shop my go-tos, broken down by category, below.

Best K-Beauty Cleansers at Olive Young

My skincare routine always starts with a double cleanse. A Korean oil cleanser works like magic at removing makeup, SPF, and excess, plus it helps to clear and tighten pores. I follow it up with a foaming cleanser to ensure a job well done.

Best K-Beauty Toners at Olive Young

Adding Korean toners (yes, I use multiple) to my routine has been the biggest game-changer. I didn't think my combination skin needed any more moisture, but these hydrating toners, complete with skin-loving ingredients like hyaluronic acid and ceramides, have given my glow a major boost.

Best K-Beauty Serums at Olive Young

I find it way too easy to go overboard on serums. I used to be tempted to layer serum after serum to tackle all of my skin concerns at once with lots of active ingredients. Then I discovered a few K-Beauty serums that address my issues with innovative formulas.

Best K-Beauty Moisturizers at Olive Young

Whenever my skin is freaking out, whether it's from over-exfoliation or harsh weather, a Korean moisturizer swoops in to save the day. While most K-beauty moisturizers help repair the skin barrier in some shape or form, my favorites tackle dryness and irritation head-on, all while leaving my skin wonderfully plump and dewy.

Best K-Beauty Sunscreens at Olive Young

Korean sunscreens are the gold standard. Point blank, period. They have the dreamiest formulas with weightless textures, invisible yet glowing finishes, and innovative ingredients. The picks I use on repeat go far beyond sun protection by hydrating and clearing skin.

Best K-Beauty Face Masks at Olive Young

The pinnacle of self-care for me is throwing on a face mask and relaxing on the couch. The Korean picks I love give real results, both immediate and long-term. Depending on the state of my skin, I'll go with a collagen mask for a facial-like effect, or a soothing mask to calm down irritation.

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Brooke Knappenberger
Associate Commerce Editor

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.