Mad Men's Margret Opts For a Free Love Lifestyle, We Want Her Tousled Locks (Season 7, Ep. 4)

The #IJustWokeUpLikeThis look that makes the weekends all the more sweet.

Coat, Suit, Fender, Blazer, Street fashion, Bicycle, Bicycle handlebar, Bicycle tire,
(Image credit: Archives)

Leg, House, Jacket, Door, Stairs, Street fashion, Siding, Home, Home door, Garden buildings,

(Image credit: Archives)

This week we watched Roger Sterling's usually perfectly poised daughter ditch her given name, "Margaret" for a groovier version, "Marigold," and move upstate to a commune. Though she traded in her sleek bouffants for long, tousled waves, her hair is still as enviable as ever. Dare we say, the hippie-love-shack-look works for her.

Hair, Head, Lip, Mouth, Hairstyle, Skin, People in nature, Long hair, Brown hair, Beauty,

(Image credit: Archives)

Here's how you can achieve Margaret's long-hair-don't-care vibes:

Step 1: Start by towel drying your hair right out of the shower to give it some extra volume.

Step 2: Apply a dime-size drop of texture serum with flexible hold evenly throughout your hair.

Step 3: Next, flip your head over and scrunch until your heart's content!

Step 4: Let your hair air dry and you're good to go. We recommend Davines Invisible Serum (opens in new tab) because it adds the right amount of satiny, tousled texture to your bed head (and the packaging looks straight out of a Wes Anderson movie).

Orange, Pattern, Peach, Font, Aqua, Paper, Paper product, Pattern,

(Image credit: Archives)

Check back in with us every week for our Mad Men beauty roundup and tips on how to get the look!

Catch Up On The Rest of Season 7:


Mad Men Beauty Recap: Peggy's Office-Friendly Look (opens in new tab)


Mad Men Beauty Recap: Sally's Bold Brows (opens in new tab)


Mad Men Beauty Recap: Betty's Pastel Makeup
(opens in new tab)


Mad (Wo)Men's Office Style Decoded (opens in new tab)

Photo Credit: AMC/Davines

Hallie Gould

Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.

Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.