Beauty vloggers and chic friends keep telling you that bold eyebrows are where it's at...and yet we really don't blame you if you can't be bothered to do more than the occasional spare-hair twease. (You have enough on your plate without cross-hatching your arches with feathery pencil strokes, thanks.)

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If that's you, there's a new tool you should probably try: the Maybelline New York Brow Drama Pomade Crayon. Debuting in January, the stick acts like a powder and a wax all in one, boosting your color, delivering hold, and giving your arches a nice sheen. Best part: The chunky crayon makes doing your brows as easy as applying lipgloss. You just swipe and go.

Witness our model in the video below giving herself a 2-second brow-makeover at the office, on the street, and at a game. Busy girl's dream, right?

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