The Soap Brow Trend, Explained

The TikTok youths are at it again.

(Image credit: Rosdiana Ciaravolo)

I think we can all agree that it's a massive relief to know that full brows are being lusted over again. I can sleep soundly at night knowing that in 30 years, I won't look back at pictures of myself in my 20s and be horrified at my skinny, barely-there brows. Now that I feel like I've mastered brow pencils and gels, it shouldn't come as a surprise that there's a new trend for me to master: Soap brows.

Soap brows are aptly named. Though this trend has been on the fringes for a while, the creative makeup-obsessed youths on TikTok brought it to the mainstream. The idea is to spray a bar of glycerin soap with either a facial spray or just plain old water, and then to use a spoolie to brush the brows.

  1. Spray a bar of soap with either water or a facial spray.
  2. Grab an eyebrow spoolie and rub it against the damp bar of soap.
  3. Brush your eyebrow hairs upwards, or in your preferred style.
  4. With your finger, smooth the hairs flat, or draw in additional hairs with a pencil.

Eye Brows

(Image credit: Courtesy of author)

The results are wild—even the wildest brow hairs can be tamed and slicked up into a faux-brow lamination look. Think feathery, brushed-up brows that are bushy and full, but still tamed.

While the results are undeniable, soap sitting on the skin for hours can be damaging for anyone with sensitive skin. Luckily for us, beauty brands have been working overtime to create skin-safe brow products that mimic the soap-brow look without any sensitivity.

Shop These Soap Brow Essentials

If you still want to get that fuller-brow look with a pencil or other color-depositing product, after the soap or other product is applied, simply go in and draw on those additional hairs. I'm excited to look back at pictures of myself and be amazed at those feathery, brushed-up brows.

Shop These Soap Brow Dupes