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    1. Beauty

    Here’s How I Get My Signature Bold, Fluffy Brows

    The bigger the better.

    Hannah Baxter's avatar
    By Hannah Baxter
    Published 20 May 2025 In Features

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    Hannah Baxter eyebrows
    (Image credit: Future)
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    • A Perfect Pencil
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    • Don’t Forget the Highlighter
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    I’ve always had big brows (thank you, Dad). Well, correction—there was a moment when I was 12 wherein I shaved off the majority of the hairs because I felt so self-conscious about their Groucho Marx status. My fellow tweens and I just didn’t appreciate the beauty of luscious eyebrows. Thankfully, after a year of rocking a pair of too-short, sperm-esque brows (‘90s babies will know what I’m talking about), the hair grew back, and I have hardly touched them since. Minimal shaping with tweezers and the occasional tinting session, either with a professional—Joey Healy and Kristie Streicher are my go-to brow gurus—or via box beard dye, are the extent of my brow maintenance routine. Trust me on this! Let them grow unencumbered, consult a professional to find a shape that fits your face and aesthetic goals, and don’t stare at your face too long in a magnifying mirror—you get pluck-happy very quickly.

    That’s not to say that my brows don’t receive plenty of attention on a daily basis. Along with a tinted lip balm and plenty of mineral sunscreen, I refuse to leave the house unless they’re groomed (see above: Groucho Marx status). For my typical routine, there are a few steps I take to fill in patchy spots, extend the ends slightly, and keep the hairs upright throughout the day. So, if you’re looking for a new eyebrow routine for full, fluffy, natural-looking brows, here’s everything I swear by to add to your makeup collection.

    A Perfect Pencil

    This is the original, the champion, the most essential brow product to fill in and shape your arches.

    Kimiko Fine Eyebrow Pencil Automatique - Coffee (twist Up Pencil, Long Wear Formula, Comes With Covered Brush for Natural Looking Brows)

    Kimiko
    Fine Eyebrow Pencil
    $32
    SHOP NOW

    I still remember the moment a makeup artist used this ultra fine pencil on my brows and I was truly changed for the better. It’s utterly perfect for getting that natural, hair-like stroke.

    Precise 24-Hour Ultra Slim Waterproof Eyebrow Pencil

    Bobbi Brown
    Precise 24-Hour Ultra Slim Waterproof Eyebrow Pencil
    $25
    SHOP NOW

    This new launch has quickly become a must-have in my brow routine because of the delicious array of shades and super precise application. J’adore.

    A Slick Pen

    If you really want to fake the look of fuller brows, nothing can compete with a longwear brow pen for a hair-like stroke.

    Faux Brow Ultra Fine Double-Brush Tip Brow Filling Pen - Blonde

    L'Oréal
    Faux Brow Ultra Fine Double-Brush Tip Brow Filling Pen
    $13
    SHOP NOW

    Who said you need to drop a ton of money to achieve gorgeous brows? This pen is a true industry secret (well, not anymore) to get definition and fullness throughout your brows.

    KS&CO Brow Pen

    KS&CO.
    Microfeathering Brow Pen
    $42
    SHOP NOW

    Kristie can do no wrong when it comes to beautiful and natural-looking brows. I was never a pen girly until I tried this product a few years ago—it’s ideal for lengthening the ends of my brows.

    An Easy Breezy Tinted Gel

    Sometimes you just want to swipe on some volumizing color and go—that’s where a tinted gel comes to the rescue.

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    Boy Brow Volumizing Eyebrow Gel-Pomade

    Glossier
    Boy Brow Volumizing Eyebrow Gel-Pomade
    $22
    SHOP NOW

    This is such an OG brow gel and it still never misses. I always have at least one tube of the dark brown shade in my makeup drawer.

    theksandco,

    KS&CO.
    Sheer Tinted Brow Gel
    $36
    SHOP NOW

    Can you tell I’m obsessed with Kristie Streicher? I will never, ever leave the house without a swipe of this formula. Hands down, the GOAT.

    A Colorless Gel for a Minimalist Look

    This is for the rushed, the minimal, the can’t be bothered but I still want my brows to serve. A clear brow gloss is classic and a definite must in your collection.

    joeyhealy,

    Joey Healy
    Brow Structure Clear Set
    $25
    SHOP NOW

    I’ve been very into letting my natural brow shape shine in the warmer weather, and nothing beats Joey’s flawless gel formula. The hold is unrivaled.

    Free the Brow Volumizing & Laminating Brow Gel

    Kulfi
    Free the Brow
    $26
    SHOP NOW

    The brush on this gel is so iconic—it’s the closest you can get to laminating your brows without the chemicals.

    Don’t Forget the Highlighter

    My brow routine is never complete without a swipe of highlighter along my brow bone. It adds such a pretty reflective finish and really helps your brows take center stage.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Reflect Highlighter Stick

    Victoria Beckham Beauty
    Reflect Highlighter Stick
    $42
    SHOP NOW

    There’s a reason why this VBB creamer highlighter won a MC 2025 Makeup Award—it’s so dreamy and pretty on the skin. And the gold packaging? Unreal.

    Baume Essentiel

    Chanel
    Baume Essentiel
    $48
    SHOP NOW

    I’ve turned to this yummy cream highlighter for almost a decade—it’s really that good! I swipe this under my brows, the inner corners of my eyes, and along my cheekbones for a stunning lit-from-within effect.

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    Hannah Baxter
    Hannah Baxter
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    Beauty Director

    Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

    She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.

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