If you're not already fangirling out 🙆 over Milk Makeup, it's probably because you just can't get your hands on it.
In the beauty world, a new "it" miracle mascara or flawless foundation can come onto the scene at any time. But it's rare that an entire beauty brand has all the "it" products at once. Then Milk Makeup came along, and mass hysteria ensued.
Milk is a line of high-concept, low-maintenance products that are made with top-notch "Milk Melt" technology and the most natural ingredients around. Each item was planned and crafted with the intention of being a beauty essential. Think: paraben- free, preservative-free, cruelty-free, fuss-free. What more could you want?
Since the brand launched on February 8th, it has already found a cult-like following, including celebs like Liv Tyler, Kate Bosworth, and Elsa Hosk. But supply can't keep up with demand: 15 products are already sold out. Inventory is so low (and obsession levels so high) that some of the sold-out products are listed on Amazon for more than double the retail price 😳.
The moral of this beauty saga is this: #MakeupEnvy is plaguing the nation and you should stock up before it's too late. You can get it on their site, at Sephora, and Urban Outfitters. May the beauty odds be ever in your favor.
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Maggie Maloney is the associate editor at Town & Country and ELLE Decor, where she covers style, beauty, jewelry, and the many members of the royal family. She also manages social media and content strategy for both brands.
-
Princess Charlotte Turns 9—See the Sweet Photo Taken by Mom Kate
Wait, she's 9??? Then how old am I?????
By Iris Goldsztajn Published
-
The 2024 Met Gala Is Almost Here—Here's How and When to Stream It Live
Armchair fashion critics, it's our time.
By Quinci LeGardye Published
-
Why Youthforia's New Foundation Is Under Fire
This isn't the way to do inclusive shades.
By Halie LeSavage Published
-
Why Beauty Experts Are Calling Out Youthforia's New Foundation
This isn't the way to do inclusive shades.
By Halie LeSavage Published
-
The 32 Best Hair Growth Shampoos of 2024, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay Published
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay Last updated
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay Published
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
By Hana Hong Published
-
Beauty Advent Calendars Make the Perfect Holiday Gift
The gift that keeps on giving.
By Julia Marzovilla Last updated
-
The 18 Best Natural Hair Products in 2023
Remember: Your curls are your crown.
By Gabrielle Ulubay Published
-
The 9 Best Hot Rollers for the Curls of Your Dreams
This is how we roll.
By Samantha Holender Published