

Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Thank you for signing up to Marie Claire. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
• Sephora is opening a series of concept stores, called Sephora Studios.
• The new stores will be less than half the size of traditional Sephoras, located outside of malls, and feature exclusive digital tools and customized services.
• The first Sephora Studio opened on Friday, July 21, on Newbury Street in Boston.
Addicted to buying makeup online? That might change soon, thanks to a series of new concept stores, called Sephora Studios, that the beauty brand announced it will opening across the U.S. last Friday.
"The Studio merges the best of an inclusive neighborhood retail environment with best-in-class digital tools that enable our expert beauty advisors to customize recommendations on an individual basis," Calvin McDonald, CEO of Sephora Americas, said in a statement. "There is no better way to create meaningful connections with clients than through personalized experiences and a customized approach to beauty."
RELATED STORY
Compared to the 5,500-square-feet that typical Sephora stores take up, Sephora Studios will be less than half the size (about 2,000 square feet) and will be located outside of malls in stand-alone stores. While they haven't announced all of the new locations of Sephora Studios, the first one is already open on Boston's boutique-lined Newbury Street. (Road trip to Boston, anybody?!)
"Smaller stores give Sephora an opportunity to reach new neighborhoods and potentially new audiences," Neil Saunders, Sephora's GlobalData Retail managing director, told CNBC.
In addition to saving you a trip through the dreaded mall parking lot, Sephora Studio stores will offer a ton of new customized experiences to make shopping IRL worth it. Not only will there be same-day pickup for online purchases, but also access to exclusive digital tools including a Moisture Meter and Skincare IQ quiz to help access your skin and customize your skincare regime before on-demand one-on-one services like 15-minute mini facials, 45-minute makeovers, and what Sephora is calling a 75-minute "Custom Makeover Plus."
Keep an eye out for more Sephora Studio openings throughout the year.
RELATED STORY
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Lyndsey Matthews is the Destination News Editor for AFAR; previously she was a Lifestyle Editor across all of Hearst Digital Media's brands, and a digital editor at Martha Stewart Weddings and Travel + Leisure.
-
‘Love Is Blind’ Fans Want to Know—How Are Johnie and Chris Faring Now?
Everything we know.
By Quinci LeGardye
-
Refill That Empty Makeup Bag with Ulta's Fall Haul Event
Up to 40 percent off your favorites, this weekend only.
By Gabrielle Ulubay
-
Sen. Dianne Feinstein Dies at 90
The liberal icon was the longest-serving woman in the Senate, known for championing gun control as well as protecting the environment and reproductive rights.
By Tanya Benedicto Klich
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
By Hana Hong
-
The 30 Best Hair Growth Shampoos of 2023, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay
-
The 23 Best Beauty Advent Calendars of 2023
The gift that keeps on giving—literally.
By Julia Marzovilla
-
The 18 Best Natural Hair Products in 2023
Remember: Your curls are your crown.
By Gabrielle Ulubay
-
The 9 Best Hot Rollers for the Curls of Your Dreams
This is how we roll.
By Samantha Holender
-
The 12 Best Cream Eyeshadows, According to Makeup Artists
The best part? They’re so easy to apply.
By Samantha Holender