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    1. Travel

    This Super Simple Sephora Hack Makes Packing Way Easier

    Game-changing.

    By Lia Beck
    Published 30 May 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    A person photographed from the waist down wearing blue jeans and black boots carrying a black and white striped Sephora shopping bag
    (Image credit: Getty Images)
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    Ah, free samples. Whether it’s snacks while you’re walking around Costco or an extra treat when you’re already buying yourself a treat, who doesn’t love ‘em? As Sephora shoppers know, when you make a purchase through the store’s website, you can choose two samples at checkout. Additionally, if you’re a member of the Beauty Insider Program, you can also cash in your points for other, usually slightly larger, items. Plus, you get your choice from one of several mini products as a free birthday gift each year. Yeah, they know how to keep shoppers coming back.

    A look through Sephora’s list of free sample options and the Rewards Bazaar—if you’re using points—shows mini perfumes, mini mascaras, and tiny packets of foundation and concealer. There’s even an ice roller, a little candle, and a page of sparkly nail art stickers. But I urge you to resist getting any of these. There are only two things that you should get for your free samples or with your Beauty Insider rewards. And the next time you pack for a trip, you’ll be glad you did.

    A person wearing a yellow jacket, black mini skirt, and white sandals, carrying a red backpack and rolling a red suitcase photographed on August 20, 2020 in Paris, France

    (Image credit: Getty Images)

    They’re on every packing list

    Whether you travel frequently to exciting international locales or make a couple trips each year to visit family, you probably pack cleanser and moisturizer every time. Regardless how extensive your skincare routine, these two are pretty standard. In fact, they might be your whole skincare routine, especially while traveling.

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    They’re also two items that you likely purchase in larger sizes, which means you either have to buy mini versions specifically for traveling or decant your larger products into smaller containers. No more! All you need to do is choose cleanser and moisturizer as your samples or rewards items whenever you have the chance. (There is one caveat that we’ll get to.)

    Samples are small and easy to pack

    These samples are the perfect size for traveling, because they barely take up any space—and if you’re flying, they’re almost always less than the 3.4 ounce liquid limit.

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    To really make things convenient, keep your samples in a pouch with any other travel-specific toiletries (mini toothpaste? teeny pack of antacids?), so you can just grab it when it’s time to pack. If you’re a frequent Sephora shopper, soon you’ll have a little collection of minis ready to go.

    These aren’t (necessarily) the “actives” of your skincare routine

    If you’re thinking, I only use my preferred brand, thank you very much, hey, that’s fair. But, when it comes to cleansing and moisturizing, some people might be less picky since these often don’t contain the powerful, specific active ingredients of a serum or a toner. (Examples of exceptions would be something like an acne-fighting cleanser or a moisturizer that contains retinol.) So,it’s easier to switch up cleaners and moisturizers, at least for the duration of a trip.

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    A person's hand gripping the handle of a silver suitcase covered in stickers photographed outside Heron Preston, during Paris Fashion Week - Menswear Spring/Summer 2020, on June 18, 2019 in Paris, France

    (Image credit: Getty Images)

    You don’t actually need that other stuff

    Samples are fun, but they’re really a way for a brand to get you to buy more products in the future. That free little bottle of hair serum? The full size costs $60, so, ya know, tread carefully. But aside from potentially becoming obsessed with what is actually a $30 lip balm, it’s really easy to choose items that will just sit in your bathroom drawer forever until you realize that you’re never actually going to try mascara primer, because your five-minute makeup routine cannot be afforded a sixth minute.

    What will you always need? A travel-sized cleanser and moisturizer that you didn’t have to pay for! (Of course, through doing this you might become a fan of the sample cleanser or moisturizer, but that’s the risk you take.)

    Okay, fine, there is an exception

    The exception to this rule is if you see a product you already use that would also be handy to travel with. If your go-to shampoo is in the Rewards Bazaar or available as the birthday gift, here’s your chance to get a travel-sized one. See your conditioner in the free sample options? Go for it. The idea is just to use your checkout freebies to stockpile travel items that won’t go to waste, will save you money, and will keep your travel toiletry bag light.

    This works for other stores, too

    Sephora is known to give out free samples, but this same “hack” can apply to other stores, as well. Ulta, for instance, has a large selection of “free gifts with purchase” that generally require a minimum amount of money be spent on a certain brand. Still, it’s worth checking out what they have available if you’re making an order. Like Sephora, Ulta also offers a birthday gift, so that’s a chance to stock up, too.

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    Sephora
    Lia Beck

    Lia Beck is a writer living in Brooklyn, NY, who covers entertainment, celebrity, and lifestyle. The former celebrity news editor at Bustle, she has also written for Refinery29, Hello Giggles, Cosmopolitan, PEOPLE, Entertainment Weekly, and more.

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