Editors handpick every product that we feature. We may earn commission from the links on this page.

Should You Dye Your Brown Hair Blonde?

The ultimate guide.

horizontal portrait of a very beautiful mixed ethnicity woman with blonde hair  brown eyes she is outdoors in natural sunlight
Kristen Curette & Daemaine HinesStocksy

Khloé Kardashian was the quintessential brunette—until, well, she wasn't. Even though we watched her color gradually evolve before our eyes, the day she revealed a full-on platinum blonde dye job we were stunned. Instead of looking super drastic like Kim's Lucius Malfoy-esuqe transformation, Khloé's hair had a born-with-it feel that we couldn't help but gawk at, considering she had ultra-dark hair to begin with.

For brunettes everywhere, it felt like an official endorsement. Goodbye, scary warnings about bleach and damage! Hellooo, my new summer look! But then again, not all brunettes look good with blonde hair...so how do you know if you will? Khloé's own colorist and Redken creative consultant Tracey Cunningham weighs in with a four-step litmus test on whether or not you should go blonde—and what to do if the answer is "no" but you're still craving a change.

1. Does blonde hair complement your eye color and skin tone?

      The truest test is looking at childhood photos to see if you had any natural blonde in your hair when you were young (but if you didn't, that doesn't mean you can't try it now). Ultimately, you're looking for a shade that will complement your coloring, keeping in mind that non-brassy, ashier blondes complement cool skin tones, while golden shades work better on warmer ones. It's also worth noting that blonde can have an especially washed-out effect on yellow undertones.

      As for your eyes: "Blonde can work with lots of eye colors," says Cunningham, "but I do love a warm, natural blonde with green eyes. I'm always drawn to what's most natural."

      2. Can you dedicate time and money to multiple appointments and at-home treatments?

      Simply put, a transformation isn't going to happen overnight. Khloé had been lightening her hair for years—going from sombré to babylights to a whole head of highlights—to get that bright shade. In the past several weeks alone, Cunningham has given her three highlight procedures using Redken Flash Lift Lightener and Olaplex to restore hair bonds. So you can imagine how many color appointments she's had to get to this point.

      Ensuring your hair is healthy enough to keeping going lighter and lighter is another task in and of itself. "You need lots of moisturizing treatments in-between each service to help maintain healthy hair," she says. In other words, hair masks are a non-negotiable part of the process. And on that note...

      3. Is your hair in decent shape?

      "Coloring damaged hair is about much more than just split ends or straw-like strands, it can affect the color itself and how it is absorbed in the hair," Cunningham warns, which is why she always asks her clients if they've recently colored, straightened, or permed their hair. As a rule of thumb, you should always proceed with caution, but if your hair is in particularly bad shape (color, sun, or heat damage), perhaps wait until it's in better health to begin a blonde transformation.

      4. Are you willing to cut down on hot tools?

      If we can't pry a one-inch curling iron from your dead, cold hands, you're not the best candidate for a drastic color change. Because your hair will undoubtedly suffer damage from going lighter, you'll need to cut back on hot styling tools as they cause internal damage that weakens the protein cross-links, says Cunningham. To use them wisely, keep hot tools and hair dryers on lower temperature settings and always use a heat protectant to minimize damage/keep your color looking fresh.

      If going full-on blonde isn't the right move, consider sombré or babylights.

      Whether you're worried bleaching won't complement your color, is too high maintenance, or will seriously impede on the health of your hair, there are many ways to add touches of blonde versus a whole-head transformation. In fact, it could very well be the most favorable look on you.

      "Babylights are so flattering on everyone," explains Cunningham of the soft and fine highlights that are artfully placed around the hairline. "They're those beautiful, sun-kissed tones that your hair took on as a child–very natural."

      And if you're going for something especially low-maintenance yet universally flattering, sombré (a.k.a. soft ombré) might be the way to go.


      For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.

      subscribe here

      This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
      Advertisement - Continue Reading Below