This "Magic Eraser" Hair Foam Is the New Dry Shampoo

Because has Jen Atkin ever steered us wrong?

White, Grey, Black-and-white, Silver,
(Image credit: Design by Betsy Farrell)

Listen up, or you'll have to suffer from a whole new form of #FOMO, or rather, #FOAMO. Jen Atkin, the Kardashian's go-to hairstylist and girlfriend after our own heart, is adding another styling product to the Ouai lineup (opens in new tab) and, you guessed it, it's a foam. But not just any frothy formula, one that functions like a dry shampoo.

Hailed by Atkin as a dry eraser for the hair, it's a waterless cleansing foam designed to sop up oil and product buildup. But while it gives it that quick refresh, it also adds volume with zero powdery residue. "It's basically like a dry shampoo on steroids," explains Atkin.

A post shared by Founder/Hairstylist/DogMom (@jenatkinhair) (opens in new tab)

A photo posted by on

To use the foam, you shake the can then apply a ping-pong size amount of product in the palm of your hand. Then, you rub it all over the hair as if you're shampooing it in the shower. But Atkin knows what you're thinking: Isn't this going to ruin my blowout?

"Trust me, it's going to feel a little strange at first but keep rubbing," she explains. "It dries as you rub. The only effect that the foam's going to have on your blowout is that it's going to make it look even better and you will not have to wash your hair for one more day."

If you've ever caught a whiff of the Ouai offerings, you know they're basically perfume for the hair, and rest assured that the foam smells just as lovely so it never gets to the point that "your boyfriend wants to kick you out of bed," according to Atkin.

We're calling it—foam is about to be such a thing, so don't waste a second and nab the Ouai Dry Shampoo Foam when it drops tomorrow, January 13.

A post shared by OUAI (@theouai) (opens in new tab)

A photo posted by on

Follow Marie Claire on Facebook (opens in new tab) for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

Lauren Valenti
Lauren Valenti

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.