Nutrafol Is Coming for Your Shower Routine

The brand just dropped a scalp-friendly shampoo, mask, and essence.

Nutrafol scalp system
(Image credit: Courtesy of Nutrafol)

Getting hair to grow can be a struggle. While there are in-office procedures, prescriptions, and vitamins (shout-out to biotin!) that can certainly help, Nutrafol shook up the over-the-counter selection in 2016 when they launched their four-pill-a-day supplement. But the brand is no longer just fostering healthy hair from the outside-in. As of today, they’ve expanded their topical selection to include a system that balances the scalp’s microbiome, which is essentially a community of good and bad bacteria on your scalp that keep the skin and hair healthy. We promise, it’s not as gross as it sounds. 

Nutrafol has launched three products: The Build-Up Blocker, an exfoliating mask, the Root Purifier, a cleansing shampoo, and the Stress Reliever, which is basically an essence for your scalp. They range in price from $49 to $59. Now, don’t get it twisted: having a healthy scalp microbiome does not cause hair growth. But, it will create a happy place for new hair to thrive and help alleviate itching, flakiness, redness, and irritation on the scalp. 

“Nutrafol has spent years studying and researching the impact of our scalp microbiomes on our hair health. Similarly to the gut microbiome, the scalp microbiome shields hair follicles and protects the scalp from infection, toxins, irritation, hair damage, and more,” Nutrafol’s Vice President of Product Marketing and Innovation Sam Archer exclusively tells Marie Claire. “Overall, a balanced microbiome is essential for optimal hair health.” 

While the brand’s launch is certainly exciting, there’s obviously no shortage of scalp scrubs and hair thickening shampoos that promise all the fabulous, life-changing, and amazing things. That in mind, the dermatologist-backed brand did make sure they produced a high-functioning trio that met the highest standards—and worked with all hair types. In fact, they’re the first scalp care system to earn The Microbiome Friendly Seal, which indicates that the products are *actually* beneficial to the scalp’s microbiome and have passed diversity and quality testing. 

Here, Archer breaks down the benefits of each item in the Scalp Microbiome collection. 

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.