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    1. Beauty

    15 Luxury Beauty Brands That Need to Be On Your Radar Ahead of the Holidays

    Welcome to the big leagues.

    Ariel Wilson's avatar
    By Ariel Wilson
    Published 9 December 2025 In News

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    (Image credit: Launchmetrics)
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    For most people, a luxury beauty shopping trip is a treat to celebrate a milestone or to try a product or brand you’ve saved up for. For someone who became beauty-obsessed as young as I did, it felt like I was always meant to walk this inevitable path for quality products.

    To me, luxury beauty isn’t just about the product itself but about the experience you have when engaging with a brand. I get that not everyone wants—or is able—to spend serious cash on these items, but the allure and creativity behind them shape the trends, standards, and formulations that trickle down to every price point.

    “Luxury beauty brands not only offer customers innovative products with quality craftsmanship, but they also give them a sense of aspiration,” says Nordstrom’s National Beauty Director, Autumne West. “Consumers can buy into the world of a designer brand through their beauty products. We also see a level of trust customers have in established luxury names, making them gravitate towards them both in-store and online.”

    Yes, a $160 Louis Vuitton lipstick is simply that—a product for your lips. But there's a big difference between grabbing a quick tube at your local drugstore and visiting a Louis Vuitton store, exploring the brand's luxurious brick-and-mortar lineup, and leaving with a new relationship with a sales associate. On top of all of this, many luxury beauty brands have a clear artistic vision, often collaborating with experts who act as intermediaries, translating runway trends for everyday consumers. That’s why I, someone who started with dollar store makeup, find myself justifying $100 foundations a decade later.

    That being said, the world of luxury beauty can feel overwhelming, so not only have I chimed in on some of my personal favorite brands below, but I’ve also tapped a few industry friends—celebrity makeup artists, manicurists, and more—to help me curate a list of the best luxury beauty brands on the market.

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    Ahead of the 2025 holiday season, consider this list your ultimate guide to luxury beauty brands, whether you're shopping for loved ones or yourself.

    Best Luxury Hair Brands

    When it comes to a good hair product, Rob Peetom’s creative director and L’Oreal Professional hair artist, Drew Schaefering, knows a thing or two. “In the luxury haircare world, I lean towards Davines and L'Oréal Professionnel,” he tells me. “Davines, being a certified B Corp, utilizes natural ingredients from local farmers in Parma. They are a beautiful example of responsible innovation with products that also smell amazing. L'Oréal Professionnel is a market leader in scientific innovation in color, care, and repair, and it’s a brand that I fully trust and stand behind.”

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    Davines Oi Soufflé 125 Ml

    Davines
    Oi Soufflé
    $50
    SHOP NOW

    Give your hair some volume and a silky soft texture using this leave-in foam.

    Absolut Repair Molecular Hair Mask for Damaged Hair

    L'Oréal Professionnel
    Absolut Repair Molecular Hair Mask for Damaged Hair
    $50
    SHOP NOW

    Strengthen, repair, and protect colored and damaged hair with a weekly hair mask.

    I would be remiss not to mention one of my favorite luxury haircare brands of all time: Oribe. From the dedicated curl care line to the texturizing spray, this is one of the first luxury hair brands that “made sense” to me, and it’s still one of my favorites to this day.

    Hair Priming Lotion Leave-In Conditioning Detangler

    Oribe
    Hair Priming Lotion Leave-In Conditioning Detangler
    $44
    SHOP NOW

    Breaking your wash day up across a few days? Detangle with this conditioner that also doubles as a leave-in treatment.

    Dry Texturizing Spray

    Oribe
    Dry Texturizing Spray
    $52
    SHOP NOW

    Give your hair that airy, piece-y look (and tons of volume) with a few spritzes of this formula.

    Best Luxury Makeup Brands

    Makeup artist, Theo Turner, has had a few gigs in the beauty industry, but two brands have made a lasting impression on him. “My two favorite luxury brands would have to be Chanel and Tom Ford,” he tells me. “These two maisons have shaped my artistry, my eye for luxury, and my career. Chanel was the first luxury brand I ever worked for, and Tom Ford was the last. They both represent two distinct languages of beauty, one rooted in timeless elegance, the other in bold modern sensuality and outspoken expression.”

    Le Correcteur De Chanel Longwear Colour Corrector - PÊche

    Chanel
    Le Correcteur De Chanel Longwear Colour Corrector
    $45
    $45 AT CHANEL

    A sleeper hit, this color corrector from Chanel glides onto the skin like butter and makes dark circles and hyperpigmentation disappear instantly.

    Shade and Illuminate Cream Contour Duo - Intensity 2.0

    Tom Ford
    Shade and Illuminate Cream Contour Duo
    $85
    SHOP NOW

    A classic for a reason, this duo is the perfect compact for both contour and highlight.

    Content creator and professional makeup artist, Jonet Williamson, also has a few staple luxury beauty brands in her kit. “One of my favorite makeup brands right now is YSL,” Williamson tells me. From the variance in shades to the actual color payoff of their formulas, and even the longevity of the brand’s products on the skin, it’s a love affair that she didn’t see coming. “I love their blushes, powder bronzers, mascaras, and their lip products,” she adds. “They’re killing it right now, and they feel like a true luxury brand.”

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    Williamson is also a big fan of Dior, particularly one product. “I especially love the Backstage Face & Body Flash Perfector Concealer,” she says. “It has caffeine in it, which is extremely helpful for people with puffy undereyes. It also has self-setting properties in it, which is great for helping with flashback since you don’t have to put a ton of powder under the eye.”

    Make Me Blush 24h Buildable Powder Blush - 15 Chili Crush

    YSL
    Make Me Blush 24h Buildable Powder Blush
    $46
    SHOP NOW

    Tons of pigment, easily blendable, and available in a stunning range of shades? What's not to love about these blushes from YSL?

    Backstage Concealer - 5n

    Dior
    Backstage Face & Body Flash Perfector Concealer
    $33
    SHOP NOW

    Just like the foundation, the Dior backstage concealer is like skin in a bottle.

    Best Luxury Nail Brands

    Tom Bachik is a celebrity manicurist with a stacked client roster, including Selena Gomez and Jennifer Lopez, so when he talks, I listen. “Chanel and La Mer make some of the most luxurious products on the market,” Bachik tells me. “Two of them that I keep in my kit are Chanel’s Huile De Jasmin facial oil and LaMer’s The Hand Treatment.” Using a combination of the two, Bachik creates what he calls a “cuticle cocktail,” which he says whips his client’s hands into shape. “They are the perfect combo to moisturize cuticles and rehydrate skin after a service,” he says. “It’s the most luxurious, a-list-approved combination that I absolutely swear by.”

    Chanel Huile de Jamin face oil

    Chanel
    Huile De Jasmin
    $127
    $127 AT CHANEL

    A multifunctional oil that can moisturize your face and cuticles? Yes please.

    Deco Print the Hand Treatment Hydrating Lotion

    La Mer
    Deco Print The Hand Treatment
    $60
    SHOP NOW

    This La Mer hand cream screams luxe. It's such a chic gift for the holidays.

    Manicurist Erica De Los Santos is also a big Chanel fan. “The polishes from this brand have the best pigment and apply so smoothly onto the nail, thanks in part to the shape of the brush,” she says. Another luxury nail brand that she swears by is Gel Bottle Inc. “The builder in a bottle from this brand is self-leveling and so, so good,” she gushes. “And the gel colors are incredibly pigmented.”

    Longwear Nail Colour

    Chanel
    Le Vernis Longwear Nail Colour - 151 Pirate
    $33
    SHOP NOW

    Chanel's Le Vernis formula remains undefeated and is very much editor-approved. This deep red shade is perfect for your holiday manicures.

    Clear Biab™

    The Gel Bottle
    Clear Biab
    $11
    SHOP NOW

    DIY nail lover? Builder gel should be in your collection.

    Best Luxury Skincare Brands

    Board-certified dermatologist, Dendy Engelman, MD, is practically royalty in New York City, so a skincare recommendation from her is worth its weight in gold. “Two of my favorite luxury skincare brands are Elm Biosciences and Lyma,” she says. “The former is inspired by the precision of clinical dermatology; I’m always drawn to brands that use rigorously validated ingredients, and Elm Biosciences fits that criteria beautifully. Their approach feels like skincare designed with the same discipline I bring to my practice: targeted, intelligent, and deeply restorative.”

    As for the latter, it was innovation that first drew Dr. Engelman to Lyma. “As a dermatologist who values both innovation and evidence, I appreciate how Lyma pairs high-grade nutraceuticals with truly advanced topical technology,” she says. “It offers a comprehensive, inside-out strategy that aligns with what I often recommend to patients seeking longevity-focused skin health.”

    A3o™ Elemental Serum

    Elm Biosciences
    A3o Elemental Serum
    $135
    SHOP NOW

    "I love this serum for it's focus on regenerative actives and hydration," Dr. Engelman tells me.

    Lyma Oxygen Mist & Glide - Mist 40ml & Glide 50ml

    Lyma
    Oxygen Mist & Glide
    $175
    SHOP NOW

    "This product is wonderful for its combination of at-home low-level laser therapy and optimized topical support," she adds.

    As for me, Sofie Pavitt’s acne-focused skincare brand continues to wow me, months after launching earlier this year. The mandelic acid, in particular, has done a fantastic job of reducing the texture of my face, which in turn has allowed me to finally move on to addressing hyperpigmentation and dark marks. It’s pricey, at $54, but I will never be without it again.

    Mandelic Acid Exfoliating & Clearing Serum

    Sofie Pavitt Face
    Mandelic Acid Exfoliating & Clearing Serum
    $54
    SHOP NOW

    Textured, congested skin doesn't stand a chance against this serum.

    Clean Clean Gentle Gel Foaming Cleanser

    Sofie Pavitt Face
    Clean Clean Gentle Gel Foaming Cleanser
    $34
    SHOP NOW

    The gentle gel cleanser removes trapped dirt and oil with ease without ever stripping your skin of hydration.

    Best Luxury Fragrance Brands

    Maison Crivelli is a luxury perfume brand that I will never stop talking about. I know people who have waited months to buy one of the brand’s most popular fragrances, Hibiscus Mahajád—it’s that good. A combination of floral notes like rose and, of course, hibiscus, leather, vanilla, musk, and even spearmint, this perfume is the definition of haute parfumerie and a clear commitment to the quality of perfumerie that this brand practices.

    Not only does this extrait have incredible wear time on the skin, but it only uses the finest quality ingredients available on the market. In this fragrance, in particular, you’ll find the ​​word “Orpur” behind many of the notes included. This translates to “pure gold” in French and is a quality designation by the fragrance company Givaudan, signifying that the ingredient has met the highest standards for purity, olfactive quality, and responsible sourcing.

    Hibiscus Mahajad Extrait De Parfum

    Maison Crivelli
    Hibiscus Mahajad Extrait De Parfum
    $325
    SHOP NOW

    Don't let the spearmint note fool you, this is a floral perfume that is equal parts sultry and uplifting.

    Cuir Infrarouge Extrait De Parfum

    Maison Crivelli
    Cuir Infrarouge Extrait De Parfum
    $325
    SHOP NOW

    Leather, bergamot, and raspberry mingle for a scintillating scent that's begging for a night out dancing with your besties.

    Clive Christian is a fragrance house that dates back to 1872 and is said to have been a favorite of Queen Victoria’s. Every perfume from the brand has a fragrance concentration of 20 percent or higher, which means that technically, all of them could be considered Extrait de Parfums. It’s a distinction that immediately becomes apparent when you get a whiff of any fragrance from this house.

    All of the scents that I have tried from this line have lasted over eight hours on my skin, and even when I’ve long gone noseblind to the intensity of each perfume, I get compliments like I just freshly applied them. This is one of those beauty brands that epitomizes quiet luxury.

    Crown Collection Matsukita Perfume

    Clive Christian
    Crown Collection Matsukita Perfume
    $500
    SHOP NOW

    A woody, chypre dream, Matsukita is for people who love the freshness of a citrus perfume, and the depth of a traditional musky fragrance.

    150th Anniversary Timeless Perfume

    Clive Christian
    150th Anniversary Timeless Perfume
    $475
    SHOP NOW

    With ginger, sparkling lime, and timeless French lavender, this is an elegant musk that wears close to the skin and smells better with every passing hour.

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

    Meet the Experts

    Autumne West headshot
    Autumne West
    Social Links Navigation
    National Beauty Director at Nordstrom

    Autumne West is the National Beauty Director at Nordstrom and currently resides in Seattle.

    Drew Schaefering headshot
    Drew Schaefering
    Social Links Navigation
    Professional Hair Stylist

    Drew Schaefering is a professional hair stylist and the creative director of Rob Peetom.

    Theo Turner
    Theo Turner
    Social Links Navigation
    Celebrity Makeup Artist and Content Creator.

    Theo Turner is a celebrity makeup artist and content creator.

    Jonet Williamson
    Jonet Williamson
    Social Links Navigation
    Professional Makeup Artist and Content Creator

    Jonet Williamson is a professional makeup artist and content creator.

    Tom Bachik headshot
    Tom Bachik
    Social Links Navigation
    Celebrity Manicurist

    Tom Bachik is a celebrity manicurist.

    Erica De Los Santos headshot
    Erica De Los Santos
    Social Links Navigation
    Professional Manicurist

    Erica De Los Santos is a professional manicurist.

    Dr. Dendy headshot
    Dr. Dendy Engelman
    Board-certified dermatologist, Mohs surgeon, and media expert.

    Dr. Dendy Engelman is a board-certified dermatologist, Mohs surgeon, and media expert.

    Explore More
    makeup skincare fragrance
    Ariel Wilson
    Ariel Wilson
    Social Links Navigation
    Beauty Writer

    Ariel Wilson is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS, she also has bylines in InStyle, Forbes Vetted, Women's Health, and more.

    Shaped by her experience in research, social sciences, and the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, culture, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

    When she's not working, Ariel can be found hanging out with her husband and loving on their two cat daughters: Cow and Chicken.

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