Tarte's Iconic Cheek Stain is Back—But Not For Long

And it's going viral on TikTok.

Tarte Cheek Stain
(Image credit: Tarte )

There aren't many beauty products from the '90s and early aughts that I would joyfully add back into my makeup routine in 2022. From the drying, cake-y foundations to the concealer-as-lipstick phase that plagued my high school yearbook photos, the results were not pretty. The Tarte Cheek Stains (opens in new tab) do not fall into that category—and they're finally back, albeit for a limited time.

The chunky little cylinder, which was the brand's first-ever launch circa 1999, has been brought back—with a new and improved formula. It's currently available in three iconic colors: Exposed, a nude pink, Flush, a deep berry, and Tipsy, a bright coral hue. And, just like everything else from the decade, users on TikTok have been obsessing over Tarte's re-launch en masse: the hashtag #TarteCheekStain has garnered over 890.2K views and counting on the app, and there are hundreds of videos showing off the ultra-dewy, lightweight texture. 

Retailing for $30, Tarte's blush features a water-based, vegan formula that makes for seamless application and blends in seconds. The most popular of the three shades on TikTok is Flush, which looks dark in the tube but goes on sheer to give the skin a sun-tinged look. (Tarte's Cheek Stain in Flush was one of the very first makeup products that I ever invested in as a tween, so I couldn't be happier to have it back in my collection.)

The sticks are designed to be versatile, so they're great for no-makeup days. For the most pigmented application—my preferred way of using it—swipe the Cheek Stain directly onto your skin and diffuse the pigment with a fluffy brush. Or, if you just want to look the least-bit sunburnt (no actual burn required—wear sunscreen, please!), warm the product on your fingers and pat it onto the high points of your cheeks and across the bridge of your nose. 

Tarte's Cheek Stains are super-hydrating thanks to the inclusion of Tarte's T5 super fruit complex, which is made up of  moisturizing goji, vitamin A and E-rich acai, pomegranate, and maracuja. My skin is dry and dehydrated, but I noticed that the silky texture didn't cling to my dry patches or cause my tinted moisturizer to separate or lift. The best part? The pigment stayed on throughout the day. 

You can shop all three shades on Sephora's website (opens in new tab). Or, check out the other two viral shades, below. 

Julia Marzovilla is an E-Commerce Writer at Marie Claire covering all things fashion, beauty, and entertainment. Offline, she’s most likely browsing the web for another pair of black boots or listening to music too loudly—often at the same time.