
When Khloé Kardashian posted on Instagram to officially confirm that she's expecting her first child with boyfriend Tristan Thompson, the internet reacted with overwhelming joy. Khloé has been open for years about her desire to be a mother and her struggles to conceive.
Khloe made the big announcement on Instagram, with a picture of Tristan's arms wrapped around her pregnant belly. But there was another eye-catching thing about the picture—the prominently-placed Calvin Klein-emblazoned band of her sports bra.
A post shared by Khloé Kardashian (@khloekardashian)
A photo posted by on
So did Calvin Klein sponsor Khloé's pregnancy announcement? It's possible.
As BuzzFeed News points out, an article ran earlier this month suggesting that the Kardashian family had signed on to star in a new Calvin Klein campaign. If that's true, then the post could be considered sponsored even if Calvin Klein didn't specifically pay Khloé to wear its sports bra in the sure-to-be-shared picture.
According to Federal Trade Commssion guidelines, if a celebrity or influencer is signed on for a longterm campaign with a brand or working as the face of the brand, then any post featuring that brand qualifies as sponsored content on social media. If the rumors of a Kardashian-led Calvin Klein campaign prove to be true, Khloé could technically be required to go back and add #sponsored to her pregnancy announcement.
BuzzFeed reached out to Calvin Klein for comment, but says the company didn't respond to confirm or deny reports that the Kardashians were working on a longterm campaign with the brand. Only time will tell if this was Khloé's baby's first sponsored post or not.
Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.
-
The Perfumer Behind Last Year's Most Talked-About Fragrance Just Released Another Perfect Scent
Aqua Media Cologne forte embodies a feeling of balance and harmony.
By Deena Campbell
-
'Yellowface' Is Our June Book Club Pick
Read an excerpt from R.F. Kuang's latest novel, here, then dive in with us throughout the month.
By Brooke Knappenberger
-
I Scoured the Summer Runways—Here Are the Six Shoe Trends Actually Worth Buying
Hit the ground running this season.
By Emma Childs
-
Sarah Hyland and Adam Devine Play 'How Well Do You Know Your Co-Star?'
The 'Modern Family' stars reunited for the 'Pitch Perfect' spinoff series.
By Brooke Knappenberger
-
The 78 Best Celebrity Couple Halloween Costumes of All Time
Honestly, we're impressed.
By Charlotte Chilton
-
Super Rare Photos of Queen Elizabeth as a Young Woman
From childhood snapshots to portraits as a young princess, beautiful and rare photos of the late Queen Elizabeth as a young woman.
By Mehera Bonner
-
King Charles III and Queen Consort Camilla's Relationship: A Timeline
With the passing of Queen Elizabeth II, Charles has ascended to the throne as king.
By The Editors
-
Who Is Next in Line for the British Throne, Explained
And yes—Harry and Archie are still in the line of succession.
By Andrea Park
-
Who Is Alexandria Ocasio-Cortez's Fiancé Riley Roberts?
AOC's husband-to-be is an "easygoing redhead" who lives with her in D.C.
By Katherine J. Igoe
-
68 Times the Kardashians Posed Fully Nude and Owned It
And we mean fully nude—as in, not a shred of clothing.
By Bianca Rodriguez
-
Who Is Jonathan Owens, Simone Biles's Fiancé and NFL Player?
"The easiest yes!" Simone wrote about the couple's engagement.
By The Editors