There's a Theory Circulating That Khloé's Pregnancy Announcement Was a Sponsored Ad

When Khloé Kardashian posted on Instagram to officially confirm that she's expecting her first child with boyfriend Tristan Thompson, the internet reacted with overwhelming joy. Khloé has been open for years about her desire to be a mother and her struggles to conceive.

Khloe made the big announcement on Instagram, with a picture of Tristan's arms wrapped around her pregnant belly. But there was another eye-catching thing about the picture—the prominently-placed Calvin Klein-emblazoned band of her sports bra.

View this post on Instagram

My greatest dream realized! We are having a baby! I had been waiting and wondering but God had a plan all along. He knew what He was doing. I simply had to trust in Him and be patient. I still at times can't believe that our love created life! Tristan, thank you for loving me the way that you do! Thank you for treating me like a Queen! Thank you for making me feel beautiful at all stages! Tristan, most of all, Thank you for making me a MOMMY!!! You have made this experience even more magical than I could have envisioned! I will never forget how wonderful you've been to me during this time! Thank you for making me so happy my love! Thank you to everyone for the love and positive vibes! I know we've been keeping this quiet but we wanted to enjoy this between our family and close friends as long as we could privately. To enjoy our first precious moments just us ❤️ Thank you all for understanding. I am so thankful, excited, nervous, eager, overjoyed and scared all in one! But it's the best bundle of feelings I've ever felt in my life! ❤️❤️❤️

A post shared by Khloé (@khloekardashian) on Dec 20, 2017 at 2:41pm PST

So did Calvin Klein sponsor Khloé's pregnancy announcement? It's possible.

As BuzzFeed News points out, an article ran earlier this month suggesting that the Kardashian family had signed on to star in a new Calvin Klein campaign. If that's true, then the post could be considered sponsored even if Calvin Klein didn't specifically pay Khloé to wear its sports bra in the sure-to-be-shared picture.

According to Federal Trade Commssion guidelines, if a celebrity or influencer is signed on for a longterm campaign with a brand or working as the face of the brand, then any post featuring that brand qualifies as sponsored content on social media. If the rumors of a Kardashian-led Calvin Klein campaign prove to be true, Khloé could technically be required to go back and add #sponsored to her pregnancy announcement.

BuzzFeed reached out to Calvin Klein for comment, but says the company didn't respond to confirm or deny reports that the Kardashians were working on a longterm campaign with the brand. Only time will tell if this was Khloé's baby's first sponsored post or not.