Khloé Kardashian on Making Good American Clothes in Many Sizes

(Image credit: Photo by Christopher Polk / Getty)

Khloé Kardashian shared some of the ethos behind Good American on the latest episode of The Kardashians, and I can tell how the brand got its name.

She wanted to counteract the experiences she had shopping when she wore a larger dress size, by carrying a wide size range and only selling her brand to retailers who would agree to carry the whole range as well as display it all in one place.

"We don't sell to retailers that won't buy the entire size range, because when I used to shop at department stores with my sisters, I would be ushered up to the attic to go find my size when I was much larger," she told the camera.

"With Good American, you have to carry the full size range and you can't separate them. There's no plus-size section, petite section, it's one section. And if people don't agree to that, then they can't carry the brand."

While picking finalists from the open casting for the brand's newest campaign, she also explained why it's so important to her that all women see themselves represented in Good American publicity materials.

"When I was a kid, the people that I saw on fashion magazines were all pretty similar, but I never felt like there was someone that looked like me," she said. "And I love that we try to be so diverse and inclusive of all women, so somebody looks at our ads and says, 'Hey, that looks like me.'"

See what I mean? The founder's a force for "Good."

Iris Goldsztajn is a London-based journalist, editor and author. She is the morning editor at Marie Claire, and her work has appeared in the likes of British Vogue, InStyle, Cosmopolitan, Refinery29 and SELF. Iris writes about everything from celebrity news and relationship advice to the pitfalls of diet culture and the joys of exercise. She has many opinions on Harry Styles, and can typically be found eating her body weight in cheap chocolate.