Yes to This: Kendrick Lamar's New Song and Video Are an Amazing Homage to Stretch Marks

Twitter is, expectedly, losing its mind.

Last night, Kendrick Lamar dropped a new song and music video for "Humble." While rich with religious symbolism throughout, what really got people talking was the rapper's ode to natural beauty–stretch marks, in particular. Halfway through the video, amidst frames of a woman going back and forth from full-on makeup and slicked back hair to a bare face and natural hair, he goes:

I'm so fuckin' sick and tired of the Photoshop

Show me somethin' natural like afro on Richard Pryor

Show me somethin' natural like ass with some stretch marks

Still will take you down right on your mama's couch in Polo socks, ayy

Kendrick's lyrics have people on Twitter are singing praises:

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It's worth watching the full video, but the stretch marks bit starts around 1:44, below.

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Kristina Rodulfo is the Beauty Director of Women's Health—she oversees beauty coverage across print and digital and is an expert in product testing, identifying trends, and exploring the intersections of beauty, wellness, and culture. Prior to Women's Health, the Filipino-American, NYC native and NYU alumna was at ELLE.com for four years. As Senior Beauty Editor, she reported and co-produced the Webby Award-nominated documentary Beat: How Drag Queens Shaped the Beauty Industry and hosted the millions-viewed video series "Beauty Haul." She can never decide whether or not to get bangs, feels naked without winged eyeliner, and will never shut up about running the NYC Marathon.