Red Lobster Thanks Beyoncé for the "Remarkable Week"

Sales went up 33% on Sunday thanks to the power of Bey.

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(Image credit: Tidal)

Red Lobster better be gifting Beyoncé and All-You-Can-Eat-Forever pass, because they're seeing some of their best sales ever thanks to the power of Bey. Red Lobster CEO Kim Lopdrup said sales jumped 33% on Sunday and increased "well into the double digits" on Monday thanks to this gem of a line in her newest single, "Formation":

 When he f*ck me good I take his ass to Red Lobster, 'cause I slay.(Side note:It might be our favorite line, but it tends to change every day. )

"This has been a remarkable week—we never expected to be such a hot topic of conversation," he told Bloomberg. "We were delighted to learn that Beyoncé and her fans loved Red Lobster so much." Which brings all the LOLs, let's be honest. The best part was that Lopdrup wasn't aware of the song until Red Lobster began trending on Twitter. "Super Bowl Sunday is typically not a good day for us, so we were really delighted to see such strong results." 

Who needs chicken wings when you have Lobsterfest? Now pass the hot sauce.

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Samantha Leal
Samantha Leal

I'm Sam, the senior editor at MarieClaire.com. I love shining a light on awesome people doing things that matter, cool products and hacks for everyday life, and advice you'll actually use. I'm pretty much always looking for the perfect GIF for any situation. When I'm not trolling the internet, I can be found dancing like a weirdo or napping like it's my job. Right now, I'm probably eating or drinking something filled with sugar or booze. (Sorry, mom.)