Red Lobster better be gifting Beyoncé and All-You-Can-Eat-Forever pass, because they're seeing some of their best sales ever thanks to the power of Bey. Red Lobster CEO Kim Lopdrup said sales jumped 33% on Sunday and increased "well into the double digits" on Monday thanks to this gem of a line in her newest single, "Formation":
When he f*ck me good I take his ass to Red Lobster, 'cause I slay.(Side note:It might be our favorite line, but it tends to change every day. )
"This has been a remarkable week—we never expected to be such a hot topic of conversation," he told Bloomberg. "We were delighted to learn that Beyoncé and her fans loved Red Lobster so much." Which brings all the LOLs, let's be honest. The best part was that Lopdrup wasn't aware of the song until Red Lobster began trending on Twitter. "Super Bowl Sunday is typically not a good day for us, so we were really delighted to see such strong results."
Who needs chicken wings when you have Lobsterfest? Now pass the hot sauce.
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.
Kris Jenner Originally Had No Faith in Kylie Jenner's Lip Kits
"My mom thought I was going to be stuck with lip kits in my garage for the rest of my life."
By Sophia Vilensky
There Are Endless Places You Can Donate To On Giving Tuesday Today—and the Newly Established Matthew Perry Foundation Is One of Them
Perry died one month ago today at just 54 years old.
By Rachel Burchfield
You Can Now Study "Taylor Swift and Her World" at Harvard University
Sign me up!
By Fleurine Tideman
The 78 Best Celebrity Couple Halloween Costumes of All Time
Honestly, we're impressed.
By Charlotte Chilton
22 Captivating Films About Royal Life
Once you've finished 'The Crown,' cue up one of these royally good films.
By Nicole Briese
Who Is Jonathan Owens, Simone Biles's Fiancé and NFL Player?
"The easiest yes!" Simone wrote about the couple's engagement.
By The Editors
The Best Celebrity 'Squid Game' Costumes
A handful of stars chose this year's most popular theme.
By Quinci LeGardye
Rebel Wilson Recreated an Iconic Britney Spears Look for Her New Movie
"Can you tell that I’m the biggest Britney fan!"
By Iris Goldsztajn
Taylor Swift's Lyrics Make for an *Amazing* Soap Opera, as Julianne Moore Demonstrates
The themes are right there!
By Chelsea Peng
Who Are Simone Biles's Parents? Meet Nellie and Ronald Biles
The Olympic gymnast was adopted by her biological grandparents in 2003.
By The Editors
51 Rare Photos From Princess Diana and Prince Charles' Wedding
You've probably never seen these before.
By Charlotte Chilton