Meghan Markle Expands Into an Unexpected Category with As Ever's New Holiday Collection
Now you can "spread" joy to the entire family.
Meghan Markle’s lifestyle brand, As Ever, released the second part of its 2026 holiday collection on October 22, and along with the usual suspects like chocolates and a candle, the Duchess of Sussex has added a surprising new product to her business: dog toys.
Like the rest of the Royal Family, Prince Harry and Meghan love dogs, and earlier this week, As Ever gave a sneak peek at its newest product on Instagram. The brand shared a photo of a squeaky plush dog toy shaped like one of its most popular products, with the $20 toy reading “As Ever raspberry spread.”
When As Ever launched in 2025, its fruit spread became the brand's signature product, and the dog toy is described as "Inspired by our best-selling spread, now for your best friend."
As Ever's newest product is a squeaky dog toy shaped like its signature raspberry spread.
On Thursday, As Ever's full holiday collection dropped, and along with the brand’s dog toy, Meghan introduced a new set of chocolate bars and gourmet popcorn in collaboration with California-based chocolatier Compartés.
The $75 gift set includes five of As Ever's custom flavors, including a white chocolate bar with Meghan's famous flower sprinkles. And keeping with the edible flower theme, the new popcorn tin is filled with chocolate-covered, sprinkle-topped popcorn.
As Ever's holiday collection also includes a new range of classic white homeware featuring a blue floral design, with the pattern available on everything from a tea pot to cloth napkins. Hand-woven rattan coasters, a room spray, reed diffusers, and a variety of gift baskets round out the new seasonal offerings.
A new range of homewares is included in the holiday drop, including rattan coasters, a tea cup and saucer and napkins.
As for the Duke and Duchess of Sussex's Christmas plans with Prince Archie and Princess Lilibet, friends recently told People that Meghan is “looking forward” to returning to Montecito, California for the holiday season after relocating to England.
“She does miss home—and her mom,” the source said. “They’re planning to come back for the holidays. Meghan’s looking forward to seeing her friends and making plans with them already.”
