FAQs
Does Maidenform offer a student discount?
No, we couldn't find a Maidenform student discount through UNiDAYS, Student Beans or SheerID. Students can still save by using one of the promo codes on this page or watching for sale pricing on shapewear and bras.
Does Maidenform offer a military discount?
No, we couldn't find a Maidenform military, first responder, nurse or teacher discount in the SheerID or GovX directories. The promo codes on this page are the most reliable way to save.
Who owns Maidenform?
Maidenform is part of HanesBrands, which Gildan acquired on December 1, 2025. Gildan now lists Maidenform alongside sister brands such as Bali, Playtex and Hanes, but Maidenform keeps its own store at maidenform.com.
What does Maidenform sell?
Maidenform is best known for shapewear and bras. Its range covers everyday and special-occasion foundation garments, from shaping briefs and bodysuits to underwire, push-up and strapless bras.
How long has Maidenform been around?
Maidenform dates back to 1922, when Enid Bissett and Ida Rosenthal began making bras at a small New York dress shop. The brand opened its first factory in Bayonne, New Jersey, in 1925, and is now more than 100 years old.
Hints and Tips
Check the hygiene rules before ordering briefs and shapewear: Intimates are often treated differently from other clothing when it comes to returns. Read Maidenform's returns page for the rules on underwear and shapewear before you order a new size or style.
Know your control level: Maidenform shapewear is sold in different levels of control, such as firm control styles. If you're trying a new piece, pick the level you already know works for you so you're less likely to need a return.
Bundle bras and shapewear in one order: If you're replacing a strapless bra for an event, add the shaping brief or bodysuit you'll wear under the same outfit. One order means one checkout and one promo code instead of two.
What if my promo code doesn’t work?
Our team always tries to make sure any out-of-date sales or incorrect deals are not included on our pages. To do this, we check a few things, including:
- Trying the deal and checking if they are valid ourselves.
- Check we don’t have any unique, one-use promotions.
- Looking at the offer conditions to make sure you’ve got all the information.
However, there are occasions when details change or the sales may expire without us knowing. If this happens, be sure to contact us by emailing coupons.marieclaire@futurenet.com so we know.
How do we make money?
It’s completely free for customers to use the deals we have above. We’ll get a small percentage of the money spent as a commission from the retailer you shop at. As with most businesses, we do need to make money however this will never impact the price you pay. The brand will give us a small share of the profit for connecting you to them. This helps us keep going whilst saving you more money.
Simply put, the retailer makes a sale, we get a commission, and you get a deal.
