Kerry WashingtonInstagram
As of this moment, the #ChallengeAccepted hashtag has been used on Instagram three million times. This isn't the first time the Challenge Accepted trend has appeared alongside a black-and-white photo; in 2016 it was for cancer awareness, and since then it's been used to spread positivity. Once nominated, the woman in question posts a photo and then nominates at least one other woman, who does the same. If your feed's been inundated with artsy black-and-white photos, you've been nominated yourself, or you're just very curious about what's going on, fear not. I have all the answers for you, as well as some context. Get ready, because there may be a lot more of this on your feed in the next couple days.
How did the #ChallengeAccepted trend get started?
According to The New York Times speaking to PR manager Cristine Abram, this recent trend may have originated from "a video of Representative Alexandria Ocasio-Cortez speaking out against Representative Ted Yoho’s sexist remarks against her on the floor of Congress last week [that] led to a spike in social media posts about feminism and female empowerment." The earliest instance of the trend that could be found on Instagram came from journalist Ana Paula Padrão.
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The hashtag #womensupportingwomen is often used alongside #ChallengeAccepted; The trend's gotten criticism since it took off, with others comparing this to the recent "black square" trend that can indeed be a sign of solidarity but also does not require much by way of long-term, concrete advocacy.
As the trend has continued, women have begun moving away from posting their faces and more towards posting about Black-owned businesses they appreciate, causes they care about, and important issues like Breonna Taylor and arresting the cops who killed her.
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And other users have encouraged following up the trend with activism.
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Which celebrities have taken part in #ChallengeAccepted?
I really do love this Hollywood glam from Katie Holmes:
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I enjoyed this caption from Ava DuVernay: "Pretty sure this is just a cool excuse to post pix, but I’m gonna always roll with whatever Janine Sherman Barrois and Violet Nelson ask me to do no matter what."
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And I'm sure there are many more to come today.
Katherine J Igoe
Katherine’s a Boston-based contributing editor at Marie Claire online who covers celebrity, fashion, entertainment, and lifestyle—from “The Bachelor” to Everlane to Meghan Markle.
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