Breast cancer is deeply personal to so many people. One in eight women will develop the disease in her lifetime, which means nearly everyone will have a mother, sister, aunt, cousin, or friend impacted by the condition. That is why it's vital to fund researchers working to discover a cure or organizations dedicated to making patients' lives better. During Breast Cancer Awareness Month, in addition to making direct donations to the charity of your choice (like the Breast Cancer Research Foundation), you can indulge in some guilt-free shopping from brands that give back. Designers including Roger Vivier and Ralph Lauren, and retailers like Bloomingdale's, are offering pink products (naturally) and more with a portion or all of the proceeds going to BCA orgs. Doing good has never been easier or more stylish.
Stella McCartney Whitney Popping Crop Top Bra
Stella McCartney released this blush lace bra called the "Whitney Popping" in honor of BCA month. Purchases made will benefit the Stella McCartney Cares Foundation, which supports organizations such as the Linda McCartney Centre in Liverpool and the Hello Beautiful Foundation in London. In conjunction, the designer also released a powerful breast cancer campaign called a Letter to my Loved Ones.
Hey Dewy Portable Facial Humidifier
Hey Dewy's beloved portable humidifier now comes in a blush color to liven up any space its placed in. The brand will donate 10 percent of all sales to Breasties for the month of October.
Bloomingdale's Rumble Boxing Classes
For those who miss boxing/working out, Bloomingdale's has partnered with Rumble for virtual classes on Saturdays during BCA month. For $15, you can join one virtual class, which doesn't require any equipment but a mat. The money will benefit Bloomingdale's three pink charity partners: the Breast Cancer Research Foundation, The Tutu Project, and The Marisa Acocella Foundation.
Roxanne Assoulin The Pink Bracelet
Roxanne Assoulin designed a limited edition pink bracelet to benefot BCA month. All proceeds from the month of October will be donated to The Pink Agenda.
Ralph Lauren Pink Pony Cotton Canvas Bomber Jacket
This vintage-feeling Ralph Lauren bomber jacket is shoppable through Ralph Lauren's Pink Pony cancer initiative, which is celebrating its 20 years. Twenty-five percent of the purchase price of this piece helps benefit programs for cancer screenings, early treatment, research, and patient navigation.
Brahmin Jane BCA Collection
Brahmin released a limited-edition six-piece line of pink products, ranging from this mini wallet to a journal. A portion of the proceeds will benefit the National Breast Cancer Foundation.
GUESS Get in Touch Sunglasses
Shield your eyes from the sun in this pair of charitable sunnies. GUESS has partnered with the Get in Touch Foundation to create a limited edition watch and eyewear for BCA month. Marcolin will be making a flat donation to the Get in Touch Foundation and Sequel will be donating 20 percent of the sale proceeds to The Get In Touch Foundation.
Koral Endpoint Infinity Sports Bra
A black and pink workout bra that will make you feel and look good. Koral is donating 15 of its proceeds from its curated assortment of pink products, this piece included, to F Cancer.
Pretty Little Thing x Coppa Feel Stone Check Your Boobs Slogan Nightie
An oversize tee you can wear to bed with the daily reminder to "check your boobs." Pretty Little Thing will donate a minimum of 10,000 pounds Sterling (approximately $12978.75) to CoppaFeel in honor of BCA month.
Tai Enamel Heart Necklace
Gift this to someone close to your heart. For each necklace sold, Tai jewelry will donate 50 percent of the proceeds to Breast Cancer Charities of America now through the end of October.
Cosabella Never Say Never Curvy racie racerback bralette
Cosabella launched its Never Say Never lingerie collection featuring bestselling styles in a victorian pink color and leopard print. The brand will donate to Susan G. Komen five percent of the retail sales price of each specially marked Never Say Never product sold. (Together with other promotions conducted by Cosabella, Cosabella will also donate an aggregate guaranteed minimum donation of $50,000 to Susan G. Komen.)
The perfect little pink ballet flat to dress up your weekend jeans. Twenty percent of proceeds from this shoe will go to the Susan G. Komen Foundation throughout the month of October.
Johnny Was Pack of Five Pink Silk Masks
These silk and cotton pink masks are both practical and charitable, since the brand will donate a portion of the proceeds from each purchase to the Carol M. Baldwin Breast Cancer Research Fund, the Memorial Hermann Foundation, and Susan G. Komen to support treatment, testing, and research.
Awe Hope Vertical Diamond Bar Pendant
This limited-edition necklace has the word hope on it in honor of BCA. (Awe founder, Jill Johnson, herself is a three-time cancer survivor.) Twenty percent of the proceeds from each sale will be donated to CancerCare. You can even keep shopping and giving back to charities of your choosing long after BCA month is over, since the brand has national charity partnerships.
Sézane Marilou Sweater
Break up your neutral color sweaters with this bright pink option. Ten percent of global sales from Sézane's special pink solidarity collection will be donated to organizations to support breast cancer research and treatment.
When you don't feel like wearing a full-on underwire padded bra, just stick on one of these adhesive options. Brassybra will donate a percentage of each purchase to The Pink Ribbon Foundation during the month of October.
Journelle Estelle Hipster
Refresh your undergarment collection with this charitable option. Journelle will donate 15 percent of retail sales on Journelle.com and in store of the Blush Estelle Collection to Susan G. Komen. Throughout the year, Journelle will also rotate popular styles including its signature pajama sets for a minimum donation of $50,000 to Susan G. Komen.
Gorjana Power Gemstone Bracelet for Compassion
This rhodochrosite bracelet has a supportive energy that fosters self-confidence and self-love as well as compassion. It makes for a great gift for yourself, family member, or friends. Plus, 50 percent of the proceeds from this bracelet will go to the Breast Cancer Research Foundation.
Roger Vivier Silk Flower Strass Pumps
A bright pink pump that makes a statement. Ten percent of each pump sold will go to the Breast Cancer Research Foundation.
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Marina Liao is the former fashion news editor at MarieClaire.com, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's also had many opportunities to write content in other areas such as beauty, food, tech, and even home. Her previous fashion stints include POPSUGAR and Cosmopolitan.