Inside Beyoncé and Tina Knowles' Mother-Daughter Workplace
At Cécred HQ, Tina Knowles says her daughter challenges her to "be better."


If a company is only as good as the people who run it, new haircare line Cécred is already gold star institution after a month in business. Vice chairwoman Tina Knowles would know. She reports directly to the founder and chairwoman: her daughter, Beyoncé.
In conversation with Marie Claire editor-in-chief Nikki Ogunnaike at the Power Play summit in Los Angeles, Ms. Tina opened up about working with Beyoncé on their latest beauty venture. She described the 32-time Grammy winner as the sort of coworker or boss anyone would be lucky to have—for reasons having nothing to do with their obvious family ties. At Cécred, Beyoncé sets exacting standards that pushes the team to "perfect" their formulas, and she's extremely hands-on.
Tina Knowles joined Marie Claire editor-in-chief Nikki Ogunnaike to discuss the ambitions she shares with Beyoncé for their haircare brand, Cécred.
While the brand only left stealth mode in February, Knowles and Knowles-Carter spent six years developing the collection's eight cleansing and conditioning formulas. Cécred's clarifying shampoo and scalp scrub, a product duo inspired by the singer's struggles with eczema and psoriasis, took twelve tries to perfect. Beyoncé tested each one, Knowles said.
"We have sent this product back more than anybody," she elaborated. "She [Beyoncé] just kept saying, 'It could be better.'"
Precise feedback wasn't limited to the one scrub. Knowles said that the Texas Hold 'Em singer would constantly ask for updates on exactly which butters or oils were included in each iteration of each formula, test them herself, and request further tweaks.
"For me, sometimes it's frustrating," Knowles said, "because we would work so hard on the product and it would be amazing and we would have amazing results and she would say, 'I'm sorry, it doesn't have enough slip in it.'"
Going back to the lab on Beyoncé's request paid off in the long run. Beauty editors across the internet gave Cécred glowing reviews at its launch. (Marie Claire beauty director Deena Campbell described the line as "refreshing" in her review.)
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Despite occasional disagreements, Knowles said that she and Beyoncé "have the same vision."
Beyoncé didn't learn to demand exactly what she wanted at work by herself; she got her C-suite tendencies from observing her mom. Before breaking into the music industry, the eventual singer and mogul swept the floors at Headlines, her mother's Houston, Texas, hair salon. As a hairstylist, Knowles was already concocting mixtures to treat and restore dyed Black hair—a combination other labels considered "impossible" to make. If no one else would do it, Knowles would make it herself.
The drive to succeed in haircare (and everywhere else) all these years later is intertwined in the pair's DNA. "We both have very strong personalities," Knowles said. The two get into their share of disagreements, she added. "It's a little battle of wills. But overall, we get along very, very well. We have the same vision."
Even when tension arises, Knowles is Beyoncé's most supportive coworker. "I learn from her every day because she's just so methodical and she's so intentional about everything she does and so careful—she just strives," Knowles said.
"We're both obviously pretty ambitious. Not just for the sake of being ambitious, but because we want things to be the best." Spoken like a true boss about an equally impressive leader.

Halie LeSavage is the senior fashion and beauty news editor at Marie Claire. She is an expert on runway trends, celebrity style, and emerging brands. In 8+ years as a journalist, Halie’s reporting has ranged from profiles on insiders like celebrity stylist Molly Dickson, to breaking brand collaboration news. She covers events like the Met Gala every year, and gets exclusive insight into red carpet looks through her column, The Close-Up.
Previously, Halie reported at Glamour, Morning Brew, and Harper’s Bazaar. She has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters. In 2022, she earned the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College.
-
Queen Elizabeth Agreed to a Memorable Cameo as a "Joke" for Her Grandkids
The name's Elizabeth. Queen Elizabeth.
-
'Forever' Doesn't Have a Perfect Happy Ending—And It's All the Better For It
Mara Brock Akil's Netflix romance series does justice to Keisha and Justin in the difficult decision they have to make.
-
The Only Sane Character in A24's Bromance Movie 'Friendship' Is the Female Lead—and That's By Design
The comedy starring Paul Rudd and Tim Robinson seems to agree that there’s humor to be found in the male loneliness epidemic.
-
Beyoncé Wins Album of the Year for the First Time Ever at the 2025 Grammys
The superstar—who has the most wins in the award show's history—took home the biggest prize of the night for 'Cowboy Carter.'
-
Beyoncé Wins Best Country Album at the 2025 Grammys
The superstar is the first Black woman to ever win the honor.
-
Beyoncé Makes History As the First Black Woman to Win a Grammy in the Country Category in 50 Years
All hail Queen Bey!
-
Everything to Know About the 2025 Grammys, From How to Watch the Awards Show to the Performers
All of your favorite pop divas are set to take the stage.
-
The Best Christmas TV Specials to Watch in 2024
Here's when to watch every festive, red-hot performance airing throughout December.
-
Beyoncé Receives Her First Grammy Nominations in the Country Categories for 'Cowboy Carter'—As She Should Have
Queen Bey is also the most-nominated of an artist this year.
-
Bow Down, Y'all: Beyoncé Is the First Black Female Artist with a Number One Country Song
And it has to do with her country hit!
-
Beyoncé Released a Surprise Song for the 'Renaissance' Concert Film
Hear the movie's end credits song, "My House."