Watch Dr. Martens' New Campaign Star Master Androgynous Style

What do you stand for?

Footwear, Sitting, Street fashion, Collage,
(Image credit: Archives)

Style has always been a way for us to express what we stand for and as far as brands go, few make more of a statement than Dr. Martens (opens in new tab). In the latest iteration of their #STANDFORSOMETHING (opens in new tab) campaign, the storied Brit footwear purveyor asks its social media followers to share what they stand for to celebrate their independence and distinct self-expression.

The campaign also includes a series of character shorts, and we're delighted to debut the video — fittingly set to "Dear John" by The Bionic Rats — for Norwich-based landlady, Lauren. "I stand for making classic contemporary," the gamine brunette explains as she traipses around her neighborhood in a decidedly borrowed-from-the-boys look complete with a pair of delicious black and white tassel loafers. Is it fall yet?

Lauren Valenti
Beauty Editor

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.