Gucci's Cruise 2020 Collection Boldly Supported Women's Reproductive Rights

"My Body My Choice."

Clothing, Fashion, Costume, Dress, Fashion design, Haute couture, Costume design, Event, Theatrical property, Cosplay,
(Image credit: Vittorio Zunino Celotto)

Anti-choice laws are sweeping America, affecting states like Alabama (opens in new tab), Kentucky, Georgia, and more. For Gucci's creative director Alessandro Michele, it was time to make a bold statement: Gucci's cruise 2020 collection (opens in new tab) was all about women's reproductive rights, with messages both implicit and explicit.

Michele sent several pieces down the runway that spoke out against those trying to restrict women's reproductive rights. First, there was a blue jacket with a feminist slogan from the '70s that read "My Body My Choice," then a white long-sleeve dress with a bright red uterus embroidered on it. Michele also paid homage to Italy's own abortion law with outfits that read "May 22, 1978" —the date abortion was legalized in the country.

"It’s unbelievable that around the world there are still people who believe that they can control a woman’s body, a woman’s choice. I will always stand behind the freedom of being, always," said Michele to WWD (opens in new tab). "The only world that I can imagine is a world where every single person can be who they would like to be, without any sort of restriction or judgement."

A post shared by Gucci Official (@gucci) (opens in new tab)

A photo posted by on

In addition to voicing his thoughts for freedom and equality, the brand founded and is part of CHIME FOR CHANGE (opens in new tab), a global campaign aimed to "convene, unite and strengthen the voices speaking out for girls and women around the world (opens in new tab), with a focus on using innovative approaches to raise funds and awareness for Education, Health and Justice projects." On the runway, Michele paid tribute to this with a yellow shirt that read "Chime."

Gucci Cruise 2020 - Fashion Show in Rome

(Image credit: Estrop)

The show was held in Rome's Capitoline Museums and front row guests who witnessed this powerful moment from the runway include Salma Hayek, Zoe Saldana, Elton John,Naomi Campbell, and A$AP Rocky.

For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.

SUBSCRIBE HERE (opens in new tab)

RELATED STORY

Fashion model, Fashion, Clothing, White, Street fashion, Runway, Footwear, Shoe, Jeans, Fashion show,

(Image credit: Getty Images)

Chanel's Resort 2020 Collection Will Give You Major Bag Envy

RELATED STORY

Fashion, Fashion design, Dress, Fun, Event, Haute couture, Formal wear, Crowd,

(Image credit: Courtesy of Dior)

Here's What Went Down at Dior's Cruise 2020 Show in Marrakesh

RELATED STORY

Leg, Tree, Art, Sculpture, Metal,

(Image credit: Getty Images)

Watch the Louis Vuitton Cruise 2020 Show at JFK Airport

Marina Liao
Marina Liao

Marina Liao is the former fashion news editor at MarieClaire.com, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's also had many opportunities to write content in other areas such as beauty, food, tech, and even home. Her previous fashion stints include POPSUGAR and Cosmopolitan.