Logos Are Back—Here’s How to Wear Them

Street fashion, Black, Shoulder, Fashion, Joint, Outerwear, Leather, Bag, Fashion accessory, Jacket,

(Image credit: Getty Images)

published 22 August 2018

This season all of the major design houses are returning to their roots and in a big way. From handbags to sweaters to even socks, iconic brand logos have taken over. You can show your brand loyalty head to toe (literally) or stick with a subtle hint of logo on one piece, the choice is yours. Not sure what to do with this logomania phenomenon? Here are 6 simple ways to ease these investment pieces into your wardrobe—and look like a million bucks.

1. The Print Lover

Clothing, Blue, Footwear, Fashion, Street fashion, Shoe, Pattern, Design, Shoulder, Dress,

What better way to camouflage a logo handbag than by going all-in and wearing a print on every body part? Pair this iconic Dior Saddle bag with mismatched florals and suddenly it just works. This is the perfect way to dip your toe in the logomania trend, without making it the main focus of your outfit. It's the perfect blend.

Shop similar pieces: 1. Dior saddle bag, in-stores only; 2. Proenza Schouler floral shirt, $310; 3. Moncler printed short, $620; Converse shoe, $85.

2. The Athleisure Look

Clothing, Black, Street fashion, Footwear, Fashion, Jeans, T-shirt, Shoe, Trousers, Leg,

We've all seen the logo T-shirt, from Gucci to Levi's, but make it street-style chic by replacing the typical jeans pairing with silk joggers. To elevate this casual sporty look, go for a platform heel—what, did someone say you can't wear heels with sweatpants? Dressing up a T-shirt has never been easier.

Shop similar pieces: 1.Balenciaga logo t-shirt,$425; 2. Artizia silk pant, $128; 3. Raye platform sandal, $148.

3. The Statement Jacket

Clothing, Street fashion, Blue, Fashion, Polka dot, Outerwear, Pattern, Design, Black-and-white, Jacket,

Update your go-to autumn outerwear with this statement-making logo-heavy jacket from Louis Vuitton—there's no doubt all eyes will be on you, however you wear it. Our suggestion: Be prepared for the constant weather fluctuations of fall by layering it over a shirtdress, then strap on your crossbody bag and you're ready to turn heads.

Shop similar pieces: 1. Tibi shirtdress, $595; 2. Staud crossbody bag, $375; 3.Louis Vuitton logo jacket, $3,100.

4. The Layering Piece

Clothing, Street fashion, Jacket, Fashion, Outerwear, Jeans, Leather, Denim, Trousers, Footwear,

I feel like by the time mid-season hits, I'm ready to retire ALL of my sweaters...but, a Fendi logo sweater may change my mind. Bella Hadid styled it perfectly here—it's not the focus of her look, but definitely completes it. She even matches her logo sweater to her logo handbag. I guess the question is, how much logo is too much logo?

Shop similar pieces: 1. Khaite denim pant, $340; 2. PSWL puffer jacket, $695; 3. Fendi logo sweater, $4,250.

5. The Complete Look

Clothing, Street fashion, Fashion, Uniform, Sportswear, sweatpant, Design, Footwear, Shoe, Fashion design,

Hailey Baldwin's ensemble is the ideal outfit for the logo-obsessed girl. Why pick one emblazoned item when you can wear Versace head-to-toe? OK, maybe not everything needs a logo; style it down with a casual sneaker and chic baby bag and you've nailed the Hailey lewk.

Shop similar pieces: 1. Versace jacket, $1,350; 2. Versace jean, $1,250. 3.Theory drawstring bag, $355; 4. Nike sneaker, $130.

6. The Subtle Logo-er

Clothing, Outerwear, Overcoat, Fashion, Street fashion, Jeans, Coat, Footwear, Trench coat, Fashion design,

Another fall staple: boots. This season, instead of buying your classic brown leather knee-high boot, spice it up with a logo boot. This subtle hint at the Fendi logo makes Gigi Hadid's look. Wear them with a cropped jean so the logo becomes a fun "peek-a-boo" moment, then layer on a long corduroy coat.

Shop similar pieces: 1. Alexa Chung corduroy trench coat,$1,265; 2. Re/Done cropped denim, $240; 3. Fendi logo boot, $870.

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