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    1. Fashion

    How to Wear Color All Year Long—Even (Especially) in the Fall and Winter

    Inject some happiness into your cold-weather wardrobe.

    Marina Larroudé's avatar
    By Marina Larroudé
    Published 29 October 2025 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Marina Larroudé modeling how to wear color in the fall and winter
    (Image credit: Marina Larroudé)
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    I love color, and I love wearing it. It brings me joy in the simplest, most immediate way. Every morning when I’m getting dressed, I reach for a bright hue—no matter the time of year. Yes, even (especially) in the colder months. I've found it's the easiest way to lift my mood.

    It’s very rare that I wear black—only on gloomy, rainy, or freezing days. Just because the temperatures drop doesn’t mean you have to start exclusively wearing burgundies and browns. Whenever I can, I gravitate toward brightness. Color truly brings me joy, so I seek out whimsical pieces to carry me through the colder months. I have a whole section of my closet dedicated to what I call "happy fall pieces"—and I'm always looking for more.

    I've had a pair of turquoise tweed pants from Alessandra Rich for a couple of years that are equal parts warm and cheerful. That's a "happy fall piece". I recently scored an amazing Chanel cashmere jacket on The RealReal in a beautiful peachy color that makes me smile every time I wear it. That's another "happy fall piece".

    Ahead, I break down how I style unexpected "unseasonal" colors in the fall and winter.

    With grounding everyday staples

    Marina Larroudé wearing blue tweed pants and a white cashmere sweater

    (Image credit: Marina Larroudé)

    My Uniqlo crewneck sweaters are my wardrobe heroes. I have them in every color—navy, gray, lilac, you name it. They’re made of soft merino wool, long-sleeved, under $50, and the quality is impeccable. I wear them year after year, and they never let me down. They're especially useful in balancing my "happy fall pieces," grounding what might feel like an otherwise unseasonal piece.

    aritzia sweater

    Aritzia
    Isabelle Wool Cashmere Sweater
    $138
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    Uniqlo merino sweater

    Uniqlo
    Merino Sweater
    $50
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    With bright accessories

    Marina Larroudé wearing bright peach jacket with floral necklaces

    (Image credit: Marina Larroudé)

    Lately, I’ve been obsessed with my friend Kirsty Stone’s Bond collection for her brand Retrouvaí . Her flower pieces are so joyful—like carrying a bit of spring with me wherever I go. I love layering one of her necklaces over my simple Uniqlo or Aritzia sweaters; it’s such an easy way to brighten up an everyday look. I adore everything she does.

    Retrouvaí necklace

    Retrouvaí
    Oval Diamond Petite Flora Necklace with Hand Carved Turquoise and Trolleite
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    swarovski floral necklace

    Swarovski
    Idyllia Crystal Pendant Necklace
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    With a bright, white shoe

    Marina Larroudé wearing a pink suit set and white shoes

    (Image credit: Marina Larroudé)

    Another simple trick: a bright white shoe. It might sound small, but it completely changes the energy of an outfit. I love pairing a crisp white loafer with an old Marine Serre suit—it adds a modern sharpness that feels fresh and cool.

    Larroudé Loafer In White Leather

    Larroudé x CPPXO
    Loafer In White Leather
    $325
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    Other ways to incorporate bright colors into your fall and winter wardrobe

    Marina Larroudé wearing a pink sweater and colorful sneakers

    (Image credit: Marina Larroudé)

    The more I recognize this about myself, the more I seek out these happy colors when shopping for my winter wardrobe. On weekends, I’ll wear colorful sneakers with a pink Aritzia cashmere turtleneck for something relaxed yet cheerful.

    Aritzia mockneck sweater

    Aritzia
    Cashmere Mockneck Sweater
    $178$125
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    Larroudé sneaker

    Larroudé
    Stella Sneaker
    $250
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    If you’re hesitant to wear a turquoise pant or a pink sweater, though, one easy way to add color to your look is with a bright, colorful pump. I’m loving the Larroudé by Nicolò B. capsule—it’s so chic. Gwyneth Paltrow recently wore a pair of the black ones.

    Marina Larroudé shoes

    (Image credit: Marina Larroudé)

    Larroudé by nicolò b.

    Larroudé by Nicolò B.
    Inna Mule In Black Satin
    $451
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    It’s also a reflection of what I’ve been seeing on the Paris runways—a reminder that color isn’t just for spring or summer. It’s a state of mind.

    Whether it’s a bright shoe from Larroudé by Nicolò Beretta, a colorful sneaker, a soft candy-colored sweater, or a vintage find that sparks joy, these are my small, everyday ways to make winter a little warmer and my day a little brighter.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Marina Larroudé
    Marina Larroudé
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    Designer and Founder

    Marina Larroudé is a designer, founder, and former fashion director. In 2020, along with her husband Ricardo, she founded Larroudé, which now boasts a cult following and celebrity fans including Dakota Johnson, Alicia Keys, and Kacey Musgraves. It was named Brand of the Year by Footwear News in 2024. She was born in Brazil and has held roles at Teen Vogue and Barneys.

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