If Your Personal Style Is Classic and Elevated, This New Brand Is for You
It’s here just in time for fall.
If I had to describe my style in one word, it would be “elevated.” Others would call it chic (their words, not mine). The secret to a chic outfit, I’ve learned, is to lean into the basics. While I often keep my accessories on-trend, the core pieces of my outfit are timeless staples that will pull any look together. Over the years, Macy’s has been one of my go-to retailers for these pieces, and with the arrival of its new On 34th brand, I don’t think I’ll be going elsewhere anytime soon.
This brand, described by Macy’s as “designed by women for women,” features wardrobe staples for everyday life, including perfectly tailored trousers, crisp white T-shirts, and an LBD you won’t be able to live without. Trust me—these pieces don’t disappoint. Keep scrolling for my top picks from the new brand.
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Humaa is the Associate Shopping Editor at Who What Wear and Marie Claire, covering fashion beauty and home under the Branded Content team. Before joining both titles, Humaa was Commerce Editor at British Vogue where she wrote all affiliate content to help build up on organic E-Commerce revenue. When she’s not trying to save the world one cashmere sweater at a time, on her off days you can find Humaa with her head buried in the most romantic of romance novels.
-
A Former Royal Family Employee Explains the True Impact That a Tell-All Interview from Sarah Ferguson Would Have on The FirmQueen Elizabeth's former press secretary, Ailsa Anderson, said a Sarah Ferguson tell-all would mean "doom and gloom" for the royal family.
-
Sarah Ferguson Has a Four-Word Nickname That Might Hint at Her Next Step After Leaving Royal Lodge"She always had a lot of fans in the United States," royal writer Richard Kay said of Ferguson's popularity across the pond. "We used to call her the Duchess of New York."
-
Chelsy Davy’s Friend Says Breaking Up With Prince Harry Was the \201cBest Thing That Ever Happened to Her\201d"It’s strange to think of the parallel life she would be living if she’d stayed with Harry," one of Davy's friends said recently.
-
I Channeled Snowbird Style for My Tropical Winter Vacation—Here's What I PackedIt was like I was on an episode of "Palm Royale".
-
My Ultimate Holiday Dressing Hack? A Pair of Lace TightsOne key accessory can transform your festive outfits—and help you shop your own closet.
-
Jennifer Aniston Styles Her Classic White Sneakers With One of Fall 2025's Denim TrendsShe's following in Jenna Ortega's footsteps.
-
Lady Gaga's Beat-Up Hermès Kelly Bag Pairs Perfectly With Her $518,234 Diamond WatchShe's bringing her gothic Mayhem Ball style to Paris.
-
I'm Breaking Up With My Beanie—The 6 Winter Hats I'm Embracing InsteadAnd how I'm wearing them all season long.
-
Rihanna Styles a Classic L.L.Bean Tote Bag With Chunky Puma Sneakers and Baggy Track PantsThe perfect day-off outfit.
-
Katie Holmes Makes a Case for Tomato Girl Fall With a $5,250 Bag, Affordable Chunky Sneakers, and Wide-Leg JeansThe actress might have just started a pink laces trend.
-
Emma Stone Styles Her Louis Vuitton Bag With a Preppy Sweater Vest and Parachute PantsStrappy sandals and '90s shades were the ideal accessories.