Gwyneth Paltrow's Goop Forced to Pay $145k for Unscientific Claims About Its Vaginal Eggs

Perhaps don't put them in your yonni.

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Oh, Goop, how the internet loves to make fun of thee. What began as Gwyneth Paltrow’s weekly newsletter has become a wellness website known for its fancy, overpriced, and often, questionable recommendations, like $950 toilet paper, $125,000 gold dumbbells, and, perhaps most notably, its $66 vaginal eggs—a product that has been slapped with a lawsuit and landed Goop in hot water.

The Details

The notorious eggs made news in 2017 after Goop claimed that inserting their jade egg (opens in new tab) ($66) and rose quartz egg ($55) into your “yonni” would help with hormonal imbalance and “feminine energy in general.” And if you think that’s an absolutely insane idea, you’re not alone: Goop Inc. settled a $145,000 lawsuit this week after an investigation by California’s consumer protection office found Goop’s claims unscientific and potentially dangerous.

“The claims have the potential to affect women’s health,” said Tony Rackauckas, the Orange County district attorney, in a statement. “It’s important to hold companies accountable for unsubstantiated claims.” The district attorneys argued that Paltrow’s “wellness empire” had sold a number of women’s health products “whose advertised medical claims were not supported by competent and reliable science.”

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The Result

Though Goop issued a statement Tuesday asserting no wrongdoing on their part—“this settlement does not indicate any liability on Goop’s part,” said a Goop spokesperson—the company still agreed to pay the $145,000 in civil penalties, along with refunding customers who purchased the eggs, solely to end the lawsuit “quickly and amicably,” according the Buzzfeed News.

The eggs are still available for sale (opens in new tab) on Goop’s site (lucky you!), but the original description of the eggs has been changed to remove any potentially problematic language that would violate the terms of the settlement. So, if you’ve ever had a burning desire to stick one up your vagina, despite the numerous health warnings issued by actual doctors, you can now rest assured that you’re missing out on exactly nothing.

Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in AllureHealthFitnessMarie ClaireStyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.