New IVF Development, the Eeva Test, Welcomes First Baby

The world's first baby born was born this week in Scotland through the use of Eeva, a new IVF development.

The world of fertility seems to be constantly making new strides, and with this week's recent developments it's truer than ever. The world's very first baby — a little girl — born using the Early Embryo Viability Assessment, or better known as the Eeva test was born in Scotland earlier this week. The Eeva test is a new approach to IVF which better improves embryo selection by using predicative software as well as time-lapse analysis which makes it easier for embryologists to choose embryos that will be the most viable — or in plain English, which will be most likely to result in pregnancy and later, births.

Eeva is the brainchild of Auxogyn, a company working to advance women's reproductive health. Parents Susan and David chose to have the pioneer procedure took place at the Glasgow Centre for Reproductive Medicine (GCRM) in Glasgow, Scotland in order to improve the likelihood of success with IVF. "The Eeva test has been developed to give IVF clinicians objective information about the embryo and provide insight into its growth potential," Lissa Goldstein, President and CEO of Auxogyn said. "With more couples choosing to use Eeva, we are looking forward to many more births like today." First Scotland, now the world — Eeva's first success points towards future successes (and more babies!) to come.

Photo: Proud parents Susan and David with Baby Eva named after the IVF test Eeva(™) used at GCRM

Diana Pearl

I'm an Associate Editor at the Business of Fashion, where I edit and write stories about the fashion and beauty industries. Previously, I was the brand editor at Adweek, where I was the lead editor for Adweek's brand and retail coverage. Before my switch to business journalism, I was a writer/reporter at, where I wrote news posts, galleries and articles for PEOPLE magazine's website. My work has been published on,,,, and in Every Day with Rachael Ray. It has been syndicated by,, and, among other publications. Previously, I've worked at,, and