Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Nordstrom's Sale
    • Sarah Sherman Samuel
    • Hopeful Books
    • Nice Talk
    • Airport Dressing
    1. Sex love

    Apparently, Men Don't Want You to Save the Day

    FINE.

    By Marie Claire
    Published 13 March 2015 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    People in nature, Costume, Costume design, Peach, Painting, Fictional character, Animation, Love, Graphics,
    (Image credit: Archives)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The next time you see a guy fiddling on his phone while crossing the street against heavy traffic, let him go. (Not really...but maybe). You can blame it on Karma: According to a new study published in the journal Evolution and Human Behaviour, men don't find women who act "heroically"—like, soldiers in the army—sexually attractive.

    Resist the super tempting urge to punch a hole in the wall next to you until we explain. Researchers from the University of Southampton in the U.K. recruited 159 women and 181 men and showed them profiles of soldiers performing brave acts—such as fighting in combat or help victims during a natural disaster—you know, going above and beyond the line of duty. Women got all hot and bothered by the men in these situations; men were not turned on by the females.

    Study authors suggest history is the root of this attraction—men have been known to be the more physically and psychologically stronger species (ahem). So, how do they recommend you take this information? "In light of the physical dangers and reproductive risks involved, participating in intergroup aggression might not generally be a viable reproductive strategy for women," they say in a press release. Reproductive strategy? Feel free to go punch that wall now.

    Latest Videos FromMarie Claire
    Watch full video here:

    Few things here: 1) STFU, 2) #sorrynotsorry for saving your lives, and 3) When it comes to heroism and strength, women are just as fearless and courageous as their XY counterparts. End rant.

    You should also check out:

    A Feminist Ranking of Female Superheroes

    Ageism Be Damned: 91-Year-Old Woman Applies for Tech Job, Nails It

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Awesome Pro Wrestler Makes a Stand for Equal Pay

    Marie Claire

    Dedicated to women of power, purpose, and style, Marie Claire is committed to celebrating the richness and scope of women's lives. Reaching millions of women every month, Marie Claire is an internationally recognized destination for celebrity news, fashion trends, beauty recommendations, and renowned investigative packages.

    Latest in Sex love
    Two women covered in blood (Gillian Anderson as Billy and Hannah Einbinder as Kris) stand closely together in a convenience store aisle, with their intertwined hands on a cart. A still from Jane Schoenbrun's 'Teenage Sex and Death at Camp Miasma' (2026).
    Movies Everyone Has Thoughts About Gen Z and Sex. 'Teenage Sex and Death at Camp Miasma' Gets It Right
    Princess Diana wears a shimmering blue mini dress and carries a matching blue silk clutch bag
    Royals How Diana Navigated Being a "Newly Divorced Princess"
     
     
    Queen Camilla wears off-white and pale green on her wedding day, including a white hat, to marry King Charles in 2005
    Royals Why Queen Camilla "Felt a Little Broken" on Her Wedding Day
    Taylor Swift and Travis Kelce are married at Madison Square Garden and a sign announces their nuptials outside
    Celebrity What Taylor Swift and Travis Kelce Said in Their Wedding Vows
     
     
    Latest in News
    Sara Holzman styling celebrity-approved sweater styling tricks for The A-List Edit
    Celebrity Style 3 Styling Tricks That Make My Boring Sweaters Feel Brand New
    Princess Kate wearing a black coat and hat and a poppy pin
    Royals Jewelry Expert Weighs in on Kate and Camilla's Remembrance Sunday Jewelry
     
     
    Jennifer Lawrence was spotted in New York City wearing a Dries Van Noten puffer jacket, track pants, and trendy red Birkenstock Boston Clogs
    Celebrity Style Jennifer Lawrence's Latest Birkenstocks Are Anything but Your Average Clogs
    Coco Gauff won the 2026 WTA Finals in a lavender look from New Balance and a wintery take on the track jacket trend
    Celebrity Style Coco Gauff's Purple Track Jacket Wins at the 2026 WTA Finals
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.