WENDE ZOMNIR, 42
Profession: Executive creative director of Urban Decay in Newport Beach, California
How'd you get hooked? When I was 28, I dated a guy who couldn't ski. I decided to try snowboarding so we could do green slopes together.
Advice for newbies? Take at least three lessons. At first you'll fall a lot, but then it will click.
Major wipeouts: I helicopter-snowboard in Utah and Alaska. Once, I was in a natural half-pipe and hit bad snow — my legs went over my head. I thought I was going to have to be rescued.
Snowboarding makes me feel: Alive. Healthy. Strong. Confessions of a beauty addict: I can't snowboard without lip gloss. I wear Urban Decay's products while surfing, doing hot yoga, snowboarding. If we say our eyeliner is waterproof, I want to make sure it is.
Surprises while road testing: I had a sample lip gloss in Utah. I texted product development: "It freezes!" — Marnie Hanel
Wende's key gear: Smith helmet (from $100); neck cowl (she knit it herself); Urban Decay Lip Junkie lip gloss ($19).