Designer Dossier: Ann-Sofie Johansson

Meet the creative drive behind H&M.

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March 24, 2010 12:00 AM
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Stuart Tyson/Studio D
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H&M: Fashion Forward

"I used to want to be an artist, but then I realized I was much better at fashion."

BRA $14.95, H&M; hm.com for stores.
floral scarf
Stuart Tyson/Studio D
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H&M: Fashion Forward

SCARF $12.95, H&M; hm.com for stores.
red jacket from h and m
Stuart Tyson/Studio D
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H&M: Fashion Forward

"I like older New York ladies' style. They can look quite eccentric, and it just works."

JACKET $79.95, H&M; hm.com for stores.
h and m bracelets
Stuart Tyson/Studio D
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H&M: Fashion Forward

BRACELETS $9.95 for set of four, H&M; hm.com for stores.
Stuart Tyson/Studio D
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H&M: Fashion Forward

"The floral prints were inspired by gardening and people wanting to be closer to nature."

DRESS $99, H&M; hm.com for stores.
Stuart Tyson/Studio D
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H&M: Fashion Forward

JACKET $79.95, H&M; hm.com for stores.