

They say history repeats itself, and you needn’t look further than your coworker’s black choker, scrunchie, and embellished flare jeans to know that it’s true. And now, Emma Stone is taking us to the way, way back of beauty trends, past the flat-ironed hair of the early aughts and ‘90s, to the permed masterpieces of the ‘80s.
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In a photo posted to Instagram, Stone and her longtime makeup artist, Rachel Goodwin, got BFF perms (that’s not really a thing, but we’re making it a thing now) with the pics to prove it. “We have a permanent bond! Some friends get tattoos, well we get perms!” reads Goodwin’s post, adding, “We’re here to tell you that they are BACK and theyre not your grandmas perm! Especially when you are in the amazing hands of @mararoszak and @bykileyfitz at @mare_salon #curlyisthenewstraight this is the #newwave.”
A post shared by Rachel Goodwin (@rachelgoodwinmakeup)
A photo posted by on
But unlike the perms of yesteryear, which were poofy, voluminous, teased creations, Stone’s perm ended up looking like super-subtle beachy waves—basically, what your natural waves look like in humidity.
But hey, if you’ve got stick-straight hair that refuses to hold a curl, then by all means, get yourself a 2018 perm. We have a feeling it’s about to become an Instagram trend. Dun, dun, duuunn.
📷 Rachel Goodwin via Instagram: Some friends get tattoos, well we get PERMS! We’re here to tell you that they are BACK and they are not your grandmas perm! pic.twitter.com/qUmaUt2FzOJanuary 31, 2018
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Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in Allure, Health, Fitness, Marie Claire, StyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.
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