Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style At Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • The Stan Smith Revival
    • New Books
    • Postpartum Texts
    • Life In Plastic
    • Blurred Blush
    1. Beauty
    2. Hairstyles, Haircuts, and Hair Colors

    Guys, Emma Stone Got a Perm and the Before-and-After Pics Are *Everything*

    Does this mean we all get perms, now?

    Chloe Metzger's avatar
    By Chloe Metzger
    Published 2 February 2018 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Face, Head, Eyebrow, Selfie, Nose, Lip, Headgear, Photography, Ear,
    (Image credit: Instagram)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    They say history repeats itself, and you needn’t look further than your coworker’s black choker, scrunchie, and embellished flare jeans to know that it’s true. And now, Emma Stone is taking us to the way, way back of beauty trends, past the flat-ironed hair of the early aughts and ‘90s, to the permed masterpieces of the ‘80s.

    RELATED STORIES

    Romance, Love, Interaction, Scene, Kiss, Forehead, Lip, Gesture,

    (Image credit: Universal Pictures)

    Jamie Dornan Wears a "Wee-Bag" Filming Sex Scenes

    Hair, Face, Eyebrow, Hairstyle, Lip, Black hair, Beauty, Skin, Chin, Forehead,

    (Image credit: Getty Images)

    People Are Telling Cardi B to Shave Her Stomach

    In a photo posted to Instagram, Stone and her longtime makeup artist, Rachel Goodwin, got BFF perms (that’s not really a thing, but we’re making it a thing now) with the pics to prove it. “We have a permanent bond! Some friends get tattoos, well we get perms!” reads Goodwin’s post, adding, “We’re here to tell you that they are BACK and theyre not your grandmas perm! Especially when you are in the amazing hands of @mararoszak and @bykileyfitz at @mare_salon #curlyisthenewstraight this is the #newwave.”

    A post shared by Rachel Goodwin (@rachelgoodwinmakeup)

    A photo posted by on

    But unlike the perms of yesteryear, which were poofy, voluminous, teased creations, Stone’s perm ended up looking like super-subtle beachy waves—basically, what your natural waves look like in humidity.

    Latest Videos FromMarie Claire
    Watch full video here:

    But hey, if you’ve got stick-straight hair that refuses to hold a curl, then by all means, get yourself a 2018 perm. We have a feeling it’s about to become an Instagram trend. Dun, dun, duuunn.

    📷 Rachel Goodwin via Instagram: Some friends get tattoos, well we get PERMS! We’re here to tell you that they are BACK and they are not your grandmas perm! pic.twitter.com/qUmaUt2FzOJanuary 31, 2018

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Hairstyles Emma Stone Instagram
    Chloe Metzger
    Chloe Metzger
    Social Links Navigation
    Beauty Editor

    Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in Allure, Health, Fitness, Marie Claire, StyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.

    Read more
    Emma Stone was spotted on the set of her new rom-com wearing the perfect jeans outfit for fall
    Celebrity Style Emma Stone Is Filming a New Rom-Com—and Delivering Fall Fashion Inspiration
    By Meguire Hennes
    Emma Chamberlain modeled for the J.Crew Tiny Rollneck Sweater campaign
    Celebrity Style Emma Chamberlain Just Gave J.Crew's Rollneck Sweater a 2026 Update
    By Meguire Hennes
     
     
    A woman with curly hair in the middle of a collage that features pictures of various women getting ready.
    Hair Tracee Ellis Ross’s ‘70s “Porn Hair” Is Made Possible by This Very Specific Hot Tool Nothing is off the table.
    By Ariel Wilson
    two beautiful women with short pixie cuts and glowing skin on a baby blue background
    Hair How to Not F*ck Up Your New Pixie Cut Hairstylists reveal their best short hair tips.
    By Danielle Jackson
     
     
    Latest in Hairstyles, Haircuts, and Hair Colors
    Princess Catharina Amalia wearing a red top and smiling
    Royals Europe's Future Queens Are Making Their Own Royal Beauty Rules
    a woman in a fashionable red blazer and curly hair next to humidity hair products
    Hair It May Be 90 Percent Humidity, But With These Products, My Hair Still Looks Good
     
     
    ocean water background with two girls with beach waves on top next to hair styling products for fine hair
    Hair Think Beach Waves Won't Last On Fine Hair? I Found the Fool-Proof Routine
    Princess Kate sitting in a car wearing a white blouse and brown hat
    Royals Princess Kate’s Summer Hair Switch-Up Has Become a Balmoral Tradition
     
     
    Latest in News
    Princess Kate holding an umbrella walking next to Prince George
    Royals Princess Kate's Eton College Jewelry Echoes Princess Diana
    Nikki Ogunnaike's outfit formulas she'll rely on this Fashion Month
    Fall fashion 4 Editor-In-Chief Approved Outfit Formulas to Carry You Through Fashion Month
     
     
    The Celine x Reebok sneaker collaboration for fall 2026
    Fall fashion Celine and Reebok Just Made the Ultimate French-Girl Sneaker
    A group of women wear yellow jerseys while posing in a baseball dugout, in the TV series 'Slo Pitch.'
    TV shows Looking for a Sapphic Sports-Romance? Here's How to Watch 'Slo Pitch' This Fall
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.