In today's super-niche beauty drama we're weirdly invested in, people are calling for a boycott of Kat Von D Beauty after the pregnant beauty mogul announced she will not be vaccinating her child.
In a lengthy Instagram posted earlier this week, Von D wrote, "I knew the minute we announced our pregnancy that we would be bombarded with unsolicited advice. Some good and some questionable - unsolicited none the less."
She continued, "And, if you don’t know what it’s like to have the entire world openly criticize, judge, throw uninformed opinions, and curse you - try being an openly pregnant vegan on Instagram, having a natural, drug-free home birth in water with a midwife and doula, who has the intention of raising a vegan child, without vaccinations. "
Von D has never been one to shy away from her opinion—the beauty mogul is openly anti-Trump and even allegedly disqualified a contest winner in 2017 after discovering her political views. So fans aren't taking her vaccination stance lightly—since the post went live, people have flooded the comment sections with outrage. The general consensus? People are threatening a boycott of Kat Von D Beauty. The news has also made its way to Twitter:
Officially done with kat von d and her brand 🤷🏻♀️ terribly sad, but can’t support someone who risks other kids lives for what? To be vegan? To be natural and different from the masses? Not cool 🙄#boycottkatvondJune 9, 2018
I donated what I would have spent on my next @KATVONDbeauty eyeliner to @gavi to provide access to vaccines in lower-income countries. #boycottkatvond pic.twitter.com/bgtNuUCGRxJune 9, 2018
TBD on how this will actually affect business. Kat Von D Beauty has yet to release a comment, but we'll be sure to update this post with any developments.
RELATED STORY
These People Think Babies Will Destroy the Earth
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Ruby was the beauty editor at Cosmopolitan, where she covered beauty across print and digital. Her work has appeared on The Zoe Report, Fashionista, and StyleCaster. Follow her on Instagram.
-
This Week's Best On-Sale Picks Include a Tory Burch Bag and Pretty Silver Ballet Flats
Warm weather is finally here—it's time to dress like it.
By Brooke Knappenberger Published
-
A Sporty It-Sneaker Era Is About to Begin
Nike's next Air models are designed for Olympic athletes, but they'll soon be all over street style.
By Halie LeSavage Published
-
These Luxury Beauty Gifts Are Proven to Make Mom Feel Spoiled on Mother’s Day
The best in makeup, haircare, and skincare for your favorite woman.
By Brooke Knappenberger Published
-
The 32 Best Hair Growth Shampoos of 2024, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay Published
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay Last updated
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay Published
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
By Hana Hong Published
-
Beauty Advent Calendars Make the Perfect Holiday Gift
The gift that keeps on giving.
By Julia Marzovilla Last updated
-
The 18 Best Natural Hair Products in 2023
Remember: Your curls are your crown.
By Gabrielle Ulubay Published
-
The 9 Best Hot Rollers for the Curls of Your Dreams
This is how we roll.
By Samantha Holender Published
-
The 12 Best Cream Eyeshadows, According to Makeup Artists
The best part? They’re so easy to apply.
By Samantha Holender Published