Kim Kardashian's Kimoji Fragrance Is Being Sued Already
It launched just yesterday.
In case you’ve been living under a rock in the middle of a cave in '63, you’ve probably heard that Kim Kardashian recently launched a bunch of new KKW fragrances, all inspired by her Kimojis.
And though the most, uh, visible aspect of the launch has been the photo Kim Instagrammed this morning of the Kimoji Peach Perfume balancing on her butt (as one does), there’s a shadier side to the story—namely that Kim is being sued for alleged plagiarism of her new fragrance. (People reached out to Kim's team, but had not received a response as of press time.)
The Drama
According to The Blast, which first reported on the lawsuit, a marketing company named Vibes Media is suing Kim K for allegedly stealing their logo for her new KKW fragrance that's also called Vibes.
Vibes Media claims they trademarked the logo in 2012, and that Kim “has been marketing, promoting, and is now selling a Vibes perfume. The Vibes perfume comes in a bottle that is a close facsimile of the Registered Vibes Logo." Vibes Media is apparently asking for all of Kim’s unsold perfumes to be destroyed, and is also seeking damages, according to TMZ. Kim has not publicly responded to news of the lawsuit.
Kim’s new fragrances, which have reportedly earned her $1 million a minute in sales yesterday (yes, that’s crazy), come in Kimoji Peach (shaped like a peach), Kimoji Cherry (shaped like, duh, a cherry), and Kimoji Vibes (shaped like a black speech bubble with the word “VIBES” written across it).
The logo for Vibes Media, meanwhile, is a blue speech bubble with the word “vibes” written on it, as seen in this pic from their Instagram account.
Considering a picture says 1,000 words, I’d say her Instagram has spoken for her.
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Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in Allure, Health, Fitness, Marie Claire, StyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.