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    1. Beauty

    Amazon's Beauty Sale: The Best Electric Toothbrushes

    Your teeth will be gleamin' this holiday season.

    Gabrielle Ulubay's avatar
    By Gabrielle Ulubay
    Last updated 26 October 2022 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    woman smiling with white teeth
    (Image credit: Getty)
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    Over the past few years, I've become obsessed with oral hygiene—a habit I developed when, during the pandemic, dentists' offices had shuttered indefinitely. The specter of a cavity haunted me, pushing me to invest in high-quality toothpaste, miles of dental floss, gadgets like tongue scrapers (a game changer), and, of, course, a state-of-the-art electric toothbrush.  

    Once I made these investments, I noticed that tooth stains and stale breath had, for the most part, become things of the past. So although the doors to my dentist's office are now wide open, I remain fastidious about my dental routine, which is why I was delighted to learn that a number of electric toothbrushes are now being sold at a tremendous discount as part of Amazon's holiday beauty haul, which takes place from October 24 through November 6.

    Below, some of our favorite electric toothbrushes from this sale that will have your pearly whites shining in no time. 

    Latest Videos FromMarie Claire
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    • Best Battery-Powered Electric Toothbrush: Colgate 360 Floss Tip Sonic Powered Battery Toothbrush
    • Best Electric Toothbrush with Real-Time Feedback: Colgate hum by Colgate Black Electric Toothbrush
    • Best Electric Toothbrush for Travel: AquaSonic Black Series Ultra Whitening Toothbrush 
    • Best Electric Toothbrush Overall: Oral-B 7500 Electric Toothbrush

    electric toothbrush

    Best Electric Toothbrush for Braces and Retainers
    Oral-B iO Series 7G Electric Toothbrush with Brush Head, Black Onyx
    $195 (was $220) at Amazon

    This impressive brush has a five-star rating on Amazon, and with good reason: It provides real-time feedback on the handle itself to let you know if you're brushing too hard, too soft, or if you're not brushing enough. Reviewers love it, and note that it also works well on braces and retainers. 


    Pros: comes with a refill head; works on braces and retainers; customizable

    Cons: can be tough on sensitive gums

    electric toothbrush

    Best Electric Toothbrush for Brushing Feedback
    Colgate hum by Colgate Black Electric Toothbrush for Adults
    $64 (was $80) at Amazon

    I've been obsessed with this toothbrush since a friend of mine posted about hers on Instagram a few years ago. This brush not only allows users to track how well they're brushing their teeth via mobile app, but it also comes with a built-in timer so you can experience real-time sensory feedback while you're brushing. Users write that the brush is also durable, that the battery is indeed long-lasting (ten days!), and that it makes brushing fun.


    Pros: real-time brushing feedback via mobile app; easy setup

    Cons: requires charging chord

    electric toothbrush

    Best Electric Toothbrush for Gum Health
    Philips Sonicare ExpertClean 7500, Rechargeable Electric Power Toothbrush
    $130 (was $172) at Amazon

    This high-tech toothbrush comes with three intensities and four modes, allowing you to focus your brushing session on gum health, deep cleaning, or whitening. One reviewer, who has struggled with gum health problems, says that their gums are now considerably tighter and healthier after switching to this brush.


    Pros: targets gum health; targets whitening; pairs with a mobile app to track progress

    Cons: requires charging chord

    black electric toothbrush

    Best Electric Toothbrush for Sensitive Teeth
    PHYLIAN Sonic Electric Toothbrush
    $20 (was $25) at Amazon

    This toothbrush boasts a long battery life, quick charging time, and comes at an affordable cost. Customers rave about how convenient it is, and many love how its small head makes it easy to reach molars, the back of one's bottom teeth, and other crevices.


    Pros: affordable; charges quickly; long battery life; small head; can be customized for sensitive teeth

    Cons: vibrations not intense enough for some advanced users

    black electric toothbrush

    Best Electric Toothbrush for Cleaning Gums
    Bitvae Electric Toothbrush for Adults and Kids
    $20 (was $30) on Amazon

    This toothbrush is great for cleansing gums as well as the gum line. It does so by gently pulsing fluid against the gum line to remove plaque, food, and more. One reviewer says that it was perfect for removing popcorn kernels that were stuck in her gum line, and she said it worked well without irritating her sensitive teeth.


    Pros: long battery life; customizable (five different settings and three colorways); cleans gums

    Cons: vibrates instead of spinning; vibrations may be too strong for some

    electric toothbrush

    Best Electric Toothbrush for a Thorough Cleaning
    AquaSonic Black Series Ultra Whitening Toothbrush
    $40 (was $60) at Amazon

    This soft-bristled brush comes a travel case and a whopping eight extra heads, so when you buy this item you can rest assured that you'll be set for a while. It also features four different brushing modes, all of which are designed to get into all your mouth's little nooks and crannies. One reviewer even said that their dentist praised their teeth cleanliness after they started using this brush!


    Pros: wireless charging; comes with replacement heads; comes with a travelling case

    Cons: no power indicator to let you know if it needs to be charged

    electric toothbrush

    Best Electric Toothbrush for Immediate Results
    Oral-B 7500 Electric Toothbrush with Replacement Brush Heads and Travel Case, White
    $100 (was $126) at Amazon

    This brush is built with a tiny camera that provides real-time feedback on a mobile app to tell you how thoroughly you are (or aren't) brushing. Reviewers after reviewer marvels about the difference they feel in mouth cleanliness after just one use.


    Pros: provides feedback on brushing; battery-powered

    Cons: takes time to set up

    electric toothbrush

    An Electric Toothbrush For a Full-Mouth Cleaning
    Colgate 360 Floss Tip Sonic Powered Battery Toothbrush and Floss Tip Refills
    $9 (was $14) at Amazon

    This toothbrush, which is battery operated (no chord mess here!), includes cheek and tongue cleaners for full-mouth plaque removal. Plus, its head includes floss tips in order to get the gunk out from between your teeth while you brush (though I personally swear by flossing and say you should floss in addition to brushing no matter what). One reviewer raves that after one brush, their teeth mouth felt cleaner than it did after their last professional cleaning!


    Pros: inexpensive; battery-powered; includes tongue and cheek cleaners; comes with replacement heads

    Cons: bristles vibrate but don't spin

    electric toothbrush

    Best Charcoal Electric Toothbrush
    Colgate 360 Charcoal Sonic Powered Battery Toothbrush, Pack of 2
    $10 (was $14) on Amazon

    Multiple reviewers write that after trying this toothbrush, they'll never use another. One said that they noticed a difference in teeth whiteness after just one week of use, and another pointed out that this brush gently cleanses the gums in addition to cleaning teeth. Plus, the price can't be beat!


    Pros: inexpensive; comes with an extra brush; battery-powered

    Cons: dentists have mixed feedback about using charcoal on teeth; doesn't come with extra heads

    Marie Claire Newsletter

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    Gabrielle Ulubay
    Gabrielle Ulubay
    Social Links Navigation
    Former Beauty Writer

    Gabrielle Ulubay is a Former Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com.

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