The 30 Best Beauty Products to Launch in April 2023, According to Marie Claire Editors

PSA: Most of these are discounted at Sephora’s Savings Event.

best april beauty launches
(Image credit: Future)

April means a lot of things for beauty lovers. It’s Spring, which means brighter makeup colors and nail polishes become all the more popular. It’s warmer, so transitioning away from heavy creams and serums to lightweight formulas is top of mind. And, it marks the beginning of the Sephora Savings Event (VIB Rouge, at your service). That all said, it’s prime time to give your makeup bag, your vanity, or desk drawer filled with stale lipsticks a seasonal refresh. To help guide you along your shopping journey, the Marie Claire team has gathered together to test *dozens* of just-launched products and narrow ‘em down to the best of the best. 

I for one fell in love with a hair serum that makes my split ends look non-existent and a moisturizer that finally satiates my perpetually dry skin. But others found themselves heels for sunscreens and bronzers that ooze summer energy. To get the full report on what we’re obsessing over, keep scrolling. 

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.