The 30 Best Beauty Products to Launch in April 2023, According to Marie Claire Editors

PSA: Most of these are discounted at Sephora’s Savings Event.

best april beauty launches
(Image credit: Future)

April means a lot of things for beauty lovers. It’s Spring, which means brighter makeup colors and nail polishes become all the more popular. It’s warmer, so transitioning away from heavy creams and serums to lightweight formulas is top of mind. And, it marks the beginning of the Sephora Savings Event (VIB Rouge, at your service). That all said, it’s prime time to give your makeup bag, your vanity, or desk drawer filled with stale lipsticks a seasonal refresh. To help guide you along your shopping journey, the Marie Claire team has gathered together to test *dozens* of just-launched products and narrow ‘em down to the best of the best. 

I for one fell in love with a hair serum that makes my split ends look non-existent and a moisturizer that finally satiates my perpetually dry skin. But others found themselves heels for sunscreens and bronzers that ooze summer energy. To get the full report on what we’re obsessing over, keep scrolling. 

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.