The 32 Best Beauty Products of March 2023, According to Marie Claire Editors
Complete beauty overhaul incoming.
Well, here we are again. It’s March, which among other things, means that dozens upon dozens of new beauty products have been released into the beauty-verse. I wouldn’t say there was an overarching theme this go-round—the past few weeks have just been filled with a big, beautiful hodgepodge of innovative hair products, makeup, skincare, and fragrance. In a similar vein, team Marie Claire’s favorites ran the gamut. Some of us fell head-over-heels in love with Rihanna-approved makeup remover and LED masks reminiscent of a high-tech Power Ranger. Personally, I became inseparable from a just-launched highlighter and developed a debatably unhealthy obsession with a body wash that smells like the beach.
To get the down low on every single product that’s worth your money this month, read ahead. We’ve narrowed down allll the beauty products that hit shelves in March to 32 front runners. From bronzers, eyeshadows, and foundations to perfumes, body washes, and nail stickers, you’ll find all the noteworthy newness, below.
“I’ve quickly become obsessed with Iconic London—everything the brand has launched (read: lip liner, lip balm, skin tint) in recent months is *chef’s kiss.* And this highlighter, which is available in three shades, is particularly amazing. It gives the most gorgeous glow; it’s sublte but buildable and melts right into the skin. I was hooked on the formula alone, but the rollerball formula fueled my obsession. It makes for a mess-free liquid highlighter application, which is hard to fine.” — Samantha Holender, Beauty Editor
“Sure I love smelling like sea salt and marine scents during the warmer seasons, but there’s something so special about wearing warm and cozy fragrances year round. This one, which I plan to wear in the dead of summer, includes oud wood, with its woody, animal notes, and vanillin, with its powdery, sweet notes.” — Deena Campbell, Beauty Director
“My skin has been freaking out lately thanks to a cocktail of new products that left it in disarray and is finally back to normal, so I was nervous to test out Fenty Skin’s newest launch. But, it left my skin feeling hydrated, plumped, and smooth. That’s probably due to the inclusion of both sunflower and castor oils. Some cleansers leave me feeling a little dry, but this one didn’t do that at all. Took everything off save for a scant amount of waterproof mascara (easily removed with a micellar water, so no big deal.)” — Julia Marzovilla, E-Commerce Editor
“Anyone who knows me knows I'm obsessed with a) sunscreen, b) Shiseido, and c) Shiseido's Ultimate Sun Protection sunscreen, so I'm thrilled for the brand's new sunscreen/skincare hybrid to join the rest of its counterparts in my bathroom. In addition to the award-winning, sun-protecting ingredients the brand is famous for, this new addition includes skin-loving ingredients like vitamin C and hyaluronic acid.” — Jenny Hollander, Director of Content Strategy
“I’m a big fan of being high maintenance, so I can be low maintenance later; I use an eyelash serum nightly, so I don’t have to get lash extensions; I’ll spend a few hours doing a protective style so I can spend 30 seconds on my hair in the morning. I care for my skin to the best of my ability, so I don’t have to spend too much time on a base. Ole Henriksen is one of my favorite skincare brands due to its efficacy, and their Banana Bright Line is something I’ve been interested in. This product, billed as a color corrector, feels more like skincare than makeup. Some of us have fallen back from doing a full beat to settling into our natural features and having a light hand with our makeup routine. A swipe of this blended with my ring finger gave my under-eyes a slight oomph. It’s one of those products that make an imperceptible, almost subconscious, difference. It looks great on its own for a no-makeup look, but I mixed it with some illuminating primer and didn’t feel the need to put on concealer.” — Brittany Holloway-Brown, Art Director
“With Spring almost here, I am in pursuit of that soft, sun-kissed look. Thankfully bareMinerals launched its Warmth Collection for face, eyes, and lips, and so far, I've been a huge fan of the Warmth Mineralist Eye Palette. While the darker matte and satin options are perfect for special occasions, I love using the lighter options on the right side of the palette for casual day looks. I apply Coastline as a base to the brow bone to highlight and brighten, then finish with a little velvety matte Cove and Sun Coral closer to the lid to create depth. The best part is that this vegan palette is made of naturally derived botanical ingredients that help smoothen and nourish the super delicate skin of the eyelids.” — Tanya Klich, Senior Editor
“I had the privilege of getting my makeup done by the one and only Patrick Ta (check out Marie Claire’s TikTok for proof!) and instantly got hooked on this bronzer—and his dual ended application brush, which makes sculpting the cheekbones foolproof. The combination of textures not only blend onto the skin so seamlessly, but also creates a natural looking warmth and definition. I’m as pale as can be and was able to get away with shade “She’s Sculpted” without looking dirty or ruddy in the slightest.” — Samantha Holender, Beauty Editor
“Inspired by her namesake fashion line, Posh Spice whipped up a ‘wardrobe’ for your eyes with these sticks. There are seven shades in the collection, ranging from shimmery pearls to bright bubblegum pinks, and let me just say—they’re good. Like, really good. They dry down fast, don’t move or smudge in the slightest (a tricky feat for a cream-based product), and have amazing pigment. The best part about ‘em? They’re incredibly easy to use. Think: a crayon for your eyes. Just draw and drag on your lid or lash line, diffuse the hue with some finger tapping, and you’re good to go.” — Samantha Holender, Beauty Editor
“Tatcha has a few serums under its belt, but this one is a clear winner. Most retinols leave my face red as a beet and irritated for weeks, but this retinol alternative is formulated with upcycled cranberry extract and sea fennel, that reduces fine lines and brightens my dull skin that barely survived the winter’s chill. It also plays well with other serums so I can layer it without fear of irritation.” — Deena Campbell, Beauty Director
"Raise your hand if you’ve used Dove body wash in the past 30 days? Guilty? Dove has been a household name for generations and most of us can tell a story (or two) explaining how we were introduced to the brand and why we’ll always use it. Just when you thought the brand couldn’t get any better, it launched a body wash that deposits millions of moisturizing micro droplets onto the skin to help boost and retain moisture. Translation: even more moisture is on the horizon." — Deena Campbell, Beauty Director
“Oil and shine have nothing on Milk Makeup’s new setting spray. It’s an alcohol-free formula packed with ingredients like bakuchiol, niacinamide, and lentil extract to reduce shine, mattify your complexion, and blur pores. While it’s technically designed to be used as a setting spray, I’ve found that just a spritz on my nose pre-makeup application has completed changed the game. It creates a smoother canvas and has stopped my T-zone from acting up midday. With summer—and sweat—around the corner, I’ll have this on-hand at all times.” — Samantha Holender, Beauty Editor
“Wearers will love this second-skin finish with results that lasts more than 12 hours. But more impressively, it also offers a sculpting and lifting effect that’s hard to achieve in a concealer.” — Deena Campbell, Beauty Director
“I’ve been on a bit of a hair growth journey (I even get my own blood injected into my scalp to help), so I’ll try any product promising longer, thicker, healthier hair. The newest addition to my routine is this hair growth treatment, which promotes hair growth and thickness. It features an ingredient called Procapil, along with vitamins like Biotin, and is prove to reduce the signs of hair loss. I just spray a bit on my scalp as soon as I hop out of the shower—there’s no greasy residue to contend with, it dries right up.” — Samantha Holender, Beauty Editor
“When Supergoop launched Unseen Sunscreen it was so hard to believe that a clear gel could protect me from the sun while improving my skin overtime. But, it worked magic on my dark skin and I’m a believer. Now, the brand is launching a new iteration: Unseen Sunscreen Body, an invisible, weightless, and scentless body sunscreen that offers zero pilling. Cheers to a weightless layer of protection that feels as good as it looks on my skin.” — Deena Campbell, Beauty Director
“You need this, trust me. The smell alone is enough to add it to your shower routine; it’s a tropical blend with notes of dragon fruit, orange blossom, tuberose, and baltic amber. Essentially it smells like vacation. The formula rivals the fragrance in greatness, too. The foaming formula is packed with rosehip oil, jojoba oil, and vitamins A and E to both hydrate and moisturize in minutes.” — Samantha Holender, Beauty Editor
"I travel to the Midwest to see my family a lot so I’m a bit of a regular at the airport. I’d like to think I’ve nailed my carry-on packing down but I’ll take all of the help I can get. This handy set fits right in my personal item so I don’t have to carry many other toiletries. I love spritzing the face must for an extra bit of moisture in the air and the hydration pads are a skin-saver during long-haul flights plus we can also use more hand sanitizer." — Brooke Knappenberger, Editorial Fellow
“I’m a Burt’s Bees lip balm die hard, but it wasn’t until recently that I started sampling some of the brand’s other offerings. Their Clear + Balanced line has jumped to the top of my list for acne breakouts, but this lotion is easily my new favorite—for two reasons. First and foremost, the product itself is hydrating, non-greasy, and smells delicious. But the shea-based product goes the extra mile. It’s not only sustainably sourced, but derived from women-led shea communities that the company has supported for over 10 years.” — Samantha Holender, Beauty Editor
I love anything dewy so when Saie, the brand behind my favorite highlighter, announced they were launching a new serum foundation with the word “glowy” in the name, I all but threw my other tinted moisturizers out. The Glowy Super Skin Weightless Hydrobounce™ Serum Foundation is designed to make skin look better over time thanks to the fact that it’s 85% skin serum and 15% pigment. I can’t speak to the long-term effects just yet, but what I can tell you is that my skin is evened out, glowy, and natural. This is my new official daytime foundation. — Julia Marzovilla, E-Commerce Editor
“I’m always on a quest to cure my hyperpigmentation woes. Most products on the market don’t work, and some are okay at best. But this serum is a clear winner because it uses three key ingredients that deliver results in a non-invasive way: niacinamide to help fight dark spots; PHA (also known as gluconolactone) which helps resurface the skin; and beech bud extract that adds hydration. Bonus: the watery-gel texture is soothing and dries quickly.” — Deena Campbell, Beauty Director
“I’ll be honest: Gel nail polish is my go-to. But earlier this month I found myself in a bit of a pinch and needed a quick and easy DIY solution. The Electric Meadows Color Street collection was the closest thing to me and, long story short, I was extremely surprised by the nail strips. Not only were they extremely easy to apply, but they also looked sleek, were perfectly sized to my nail, and lasted days longer than I originally anticipated.” — Samantha Holender, Beauty Editor
“True to its name, Phyto Nature Oxygen Cream helps skin better absorb and utilize oxygen in one simple step. Apply this cream at night to smooth and tighten for a lifted look while still loading your skin with quality ingredients like squalane and glycogen.” — Deena Campbell, Beauty Director
“When I think of powder foundation, I think of a cakey-looking, heavy film, which is why this new formulation from Makeup Forever threw me for a loop. It comes with a matte finish and blurs imperfections, but still lets skin look like skin. I prefer lighter coverage, so applying this with a fluffy brush works best for me, but if you’re looking for a bit more intensity, reach for the sponge included in the case.” — Samantha Holender, Beauty Editor
"Dr. Dennis Gross makes the must-have LED light therapy face mask, but, well, it's $500, and also most of my skin concerns surround the delicate and extremely temperamental skin around my eyes. Enter: Dr. Dennis Gross' eye-specific LED face mask, which has the extra benefit of (I hope) making me look like a Power Ranger." — Jenny Hollander, Director of Content Strategy
“My three year old is as rambunctious as they come. Turn your head for one second and she’s destroying everything in sight. That’s why it’s important for me to use moisturizers on her that quickly absorb; if it takes too long, my walls and mirrors are filled with greasy hand prints. I adore that this gel cream (jammed with prebiotic oats BTW) is fast absorbing, lightweight, and non-greasy. It’s also hypoallergenic, and free of parabens and dyes which is great for her sensitive skin.” — Deena Campbell, Beauty Director
“I was blessed with thin, limp hair that gets oily within a day, which means I rely on dry shampoo a lot. When hundreds of dry shampoos were recalled recently for high amounts of benzene, I had a little breakdown, but luckily I came across Not Your Mother's reformulated dry shampoos. They don't contain any aluminum or benzene, and the Overnight version is perfect for those with thin hair like mine. I just spray a little bit before I go to bed and I wake up with refreshed hair, plus it smells amazing!” — Brooke Knappenberger, Editorial Fellow
“When you have thick, curly hair like mine, products that minimize frizz are truly a godsend. This latest addition to John Frieda’s frizz ease line is a great conditioner for 4C curls this Spring season—it repairs damage and reduces frizz for smooth hair that lasts longer than a few hours. I plan to use it to revive my curls after a long winter of heat damage.” — Deena Campbell, Beauty Director
“Taking a book from skin care trends, this leave-in conditioner features refrigerate-to-activate cold application technology which naturally closes hair cuticles tightly in place to block out humidity. I use it as a first layer for frizz protection and apply it throughout the week for added moisture.” — Deena Campbell, Beauty Director
“Before I use my Solawave, I make sure to start with a freshly cleansed face using a light yet effective foam cleanser. This new one from Solabiome contains a mix of pre and probiotics to protect the skin while bringing soothing and anti-inflammatory benefits that work in synergy with the Solawave wand. It contains a touch of mushroom extract that leaves the skin feeling conditioned and moisturized. While this gentle cleanser carries away makeup and extra oils, it was designed to not disrupt our delicate skin's natural microbiome, and simply leave it naturally cleaned and soothed.” — Tanya Klich, Senior Editor
"Buildable. Smudge-proof. Ultra-pigmented. These are the qualities every girl wishes her eyeshadow could be. After two applications, I knew Gwen Stefani was onto something when this eyeshadow mousse checked all the boxes. I use the golden shade for everyday usage, and the shimmering red when I want to up the ante." — Deena Campbell, Beauty Director
"This Rose perfume is the perfect fragrance for Spring—it's not too sweet, and not too musky, while offering just enough cedarwood to keep you coming back for more. When describing the fragrance, perfumer Nicolas Bonneville said it right: 'The sensuality of its fruity petals merge with wood to welcome in modernity.' I couldn't agree more!" — Deena Campbell, Beauty Director
"Aside from this silky formula protecting against nicks, the packaging is pretty enough to brighten any shower. It's also made with shea butter which makes it perfect for hydrating any current cuts." — Deena Campbell, Beauty Director
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Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.
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